4.8 • 3.2K Ratings
🗓️ 19 December 2022
⏱️ 49 minutes
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0:00.0 | To me, I think the biggest element of a personal brand is to tie what you are doing or trying |
0:06.7 | to do or the job for which you're applying, tying that to something about your background. |
0:12.8 | There was an African American student who had not, by the way, said very much in the class. |
0:17.6 | And we decided to randomly call him and he said, you know, describe your brand. |
0:22.0 | And he described his brand very succinctly. He had come from a very poor neighborhood |
0:27.2 | in which there were enormous health inequalities and adverse health consequences. |
0:33.5 | And he said, you know, he said, I went to medical school because I'm a black man and I want to bring medical help. |
0:42.6 | I want to bring medical care to the black community. What a powerful brand, a sentence or two, |
0:48.5 | which explains why he's not only that he's gone to fancy medical schools, which he has, |
0:53.9 | and he's now in Sanford Business School, which he was, but why he was doing this, how he could tie |
0:59.2 | what his mission was to his own life experience. |
1:25.6 | It is my pleasure and privilege to welcome to the podcast one of the most popular and |
1:32.3 | influential professors in the entire country and the author most recently of seven rules of power. |
1:40.1 | Surprising but true advice on how to get things done and advance your career from Sanford University, |
1:46.5 | you guys at school, a business, Jeffrey Feffer, welcome Jeff. |
1:49.5 | It's a pleasure to be with you Andrew. It's been a delight getting to know you. |
1:54.0 | It's been a delight getting to know you as well and also learning from you because |
1:57.5 | holy counted, I learned a ton from this book. |
1:59.7 | And though it's your trying to tell me that had you read this book earlier, you would now be |
2:07.2 | president. Well, I would be more powerful than I am now, categorically. I can't believe that, |
2:12.9 | but well, well, so we'll get into the meat of this book because it's fascinating. |
2:18.3 | But you open the book by talking about the resistance you get toward trying to teach someone |
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