The Role of Data-Driven Decisions

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 25 August 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can seamlessly coexist with creativity, despite them essentially being opposites. I also talk about the challenges modern CMOs face in the industry, including the constant need to adapt to new technologies. I then cover how individual and micro-creators are challenging traditional, large-scale companies in terms of content creation and influence. This episode offers invaluable information for both young marketers and seasoned professionals alike. I hope you enjoy this episode and let me know what you think. I love to hear your feedback! :)

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Transcript

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0:00.0	Budget isn't the variable of success.
0:01.9	Being consumer centric is.
0:03.9	Our industry is getting really far away from that.
0:06.9	The Barbie Execution won on different relevance points.
0:09.7	Like, we're not trading on relevance enough.
0:12.6	This is the Gary V. Audio Experience.
0:16.7	Please give a warm welcome, as he makes his way
0:18.6	to the stage.
0:19.3	It's Gary V.
0:20.6	Yay!
0:21.6	Yay!
0:22.6	Yay!
0:23.6	Yay!
0:24.6	Yay!
0:30.0	Gary, I would welcome you to Australia,
0:32.2	but you know this territory very well, don't you?
0:35.5	Yeah, first of all, thank you so much.
0:38.3	It's really, really, really nice to be with everybody.
0:40.8	Yeah, I grew up in the wine business.
0:43.4	I launched an e-commerce wine site for my father's
0:47.6	liquor store business in 1997.
0:50.9	And so I was a very early advocate
	...

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