This is the Gary V. Audio Experience Gary Vinterchuk man

I appreciate you so much for having us here. I appreciate that. It's been a been a bit a long time coming obviously agent 2021

Yeah, finally got to make this happen our audience is in large part mortgage professionals some real estate professionals and

A lot of that audience is starting to

Consume your content, but not all of them have I've seen you yet

So really what I want to do to add value to them most value that I can add is time

I want to kind of curate some of content that I may know the answers to or some of them

But just kind of put it in one place happy to do it

So the average age of originator is late 40s early 50s that group of people

Didn't grow up with social media didn't necessarily do the mortgage industry that way

So as far as focusing on personal branding like what advice do you have to that group of people that doesn't find this kind of thing all that natural

I think that that group understands

Reputation the amount of 40 to 50 year olds that dominate in mortgage and real estate on a hundred percent model of

Word of mouth reputation of the work they put in for the last 20 years is very high and when I hear the word

Personal brand and when a lot of people hear the word personal brand they think it's a douchey term like they they they think

There's a stigma to that term yet when I hear it

I just hear the word reputation and ironically 49 year old Donnie who thinks you know personal brand is

Doof shit of y'all like 22 year olds when he or she hears

Purse up, you know reputation. They take a totally different point of view on it

So just to set the tone right away the reason to make content on

LinkedIn on Facebook on these platforms is to build scaled

reputation

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