Since you're a subscriber to this Bloomberg podcast, we thought you'd be interested in a new four-episode sponsored podcast called The RUI Rules of AI.

Produced by IBM and Bloomberg Media Studios, it explores how business leaders are thinking about the return on investment of artificial intelligence projects.

You can subscribe wherever you listen to your favorite podcasts.

Here's a recent episode.

It's the first Sunday in February, and a Los Angeles arena is packed for music's biggest

night, the Grammy Awards.

Millions of fans worldwide are tuning in to see which of almost 900 artists will bring

home the golden gramophones in close to 100 categories.

Thank you. But as the show's producer, you've only had three months since the nominations were announced to promote the best of music this year, across every genre and on every conceivable digital platform.

The National Academy of Recording Arts and Sciences faces that challenge every year.

Attention is in short supply, but we depend on that as an organization, not just for the awards,

but ultimately for all the other activities that we're

doing that are there to celebrate and advocate for creators. Capturing audiences is an important

challenge that any organization has. That's Panos A. Panay, president of the Recording Academy.

To address that challenge, the Academy partnered with IBM to create an AI-powered content

engine that could quickly create social content and insights about every Grammy nominee

during the compressed awards season.

From IBM and Bloomberg Media Studios, this is the ROI Rules of AI, and I'm your host, Edward Adams.

On this podcast, we're exploring how organizations of all sizes are using AI to remake their

operations, increasing their return on investment and that of their customers.

Penae graduated from Boston's prestigious Berkeley College of Music with a degree in music

in music business management and later served as the institution's senior vice president of global strategy and innovation,

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