| 0:00.0 | Welcome to the Money Tree Investing Podcast. |
| 0:04.0 | Stock market, wealth, personal finance, value stocks, invest in your life. |
| 0:10.6 | Hello, Smart Money Tree Podcast listeners. Welcome to this week show. My name is Kirk Chisholm and I'll be your host. So today I'm joined with Philip Hoffman. I do want to you, Philip. |
| 0:18.1 | Very good. Nice to speak to you. Before we begin, this would be an interesting interview. |
| 0:22.0 | Tell us a bit about your background, what you do. |
| 0:23.6 | I started as a CPA at KPMG and then became CFO of Christie's, which was the biggest |
| 0:29.4 | auction house in the world. I ended up running that business on the main board from the age of 27, |
| 0:35.6 | since we're the youngest in that company at the time. |
| 0:38.9 | And I left 25 years ago and founded the Fine Art Group. |
| 0:42.5 | And now we do five different things. |
| 0:44.9 | We're involved in advising some of the families around the world in 28 countries on how to buy and sell art. |
| 0:51.4 | We do the valuations for trust and estates and tax in the US. We do a lot of |
| 0:57.4 | educational information for our clients. And we lend money. So we have funds that lends money |
| 1:04.0 | against our producers returns. We've run multiple art investment funds. And we've advised clients |
| 1:10.2 | on how to buy wisely or how to avoid the |
| 1:13.9 | pitfalls. And that's an interesting conversation and that they can make serious money out of art or |
| 1:18.8 | they can lose serious money out of art if they don't really know what they're doing. And I'll give you |
| 1:22.3 | plenty of examples of that. I think it was about 15 years ago, it became an emerging asset class, |
| 1:26.7 | at least in our field from what we've heard. |
| 1:28.6 | I know it's been around for a long time, but in terms of the investing community, considering |
| 1:33.0 | art as an asset class, as a legitimate asset class started. |
| 1:36.9 | And I know some people have tried to create funds and other things. |
| ... |