5 • 4 Ratings
🗓️ 28 October 2025
⏱️ 16 minutes
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Diana Flores, who picked up flag football as an 8-year-old, went from playing in the NFL's grassroots program in Mexico to participating in the league's flag championships and, in 2022, leading her country to a 39-6 blowout of the U.S. to win gold at the World Games. She now serves as a global ambassador for the NFL and is the first Under Armour athlete in her sport.
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| 0:00.0 | Hi, everyone. I'm Maggie McGrath, editor of Forbes Women. At the 28 Olympic Games, flag football will be making its debut for both men's and women's competition. |
| 0:15.7 | Joining us now is a flag football world champion, two-time world champion. in fact. She is Deanna Flores, and she joins |
| 0:23.8 | us now. Deanna, thank you so much for being here. Thank you so much for having me here. It's very |
| 0:27.6 | excited. So let's start with the most recent accomplishment. You were the world champion. Your team was |
| 0:32.0 | the world champion in 2022, but you did it again this past year. What was that like? Oh, yes. We just |
| 0:37.2 | came back from |
| 0:37.9 | China. We had an amazing year. We're in the second gold for Mexico. It was an amazing competition. |
| 0:45.1 | We could see the evolution of the game, like new teams rising, like the national team from |
| 0:51.4 | China, other contenders like US and Canada just like balling out there. |
| 0:58.0 | So it was an amazing competition to see the evolution of the game and how tough is getting. |
| 1:03.0 | Well, get into the evolution. I'm interested in how teams are growing and markets are growing. |
| 1:07.8 | But just to kind of rewind, I in my course of work, don't talk to all that many flag football players in general, |
| 1:15.2 | much less female flag football players. |
| 1:17.7 | How did you get into the sport? |
| 1:19.4 | Oh, wow. |
| 1:19.8 | So I started playing at the age of eight, and it was because of my dad. |
| 1:23.5 | My dad used to play football while in college, so he brought me to this new world. |
| 1:29.3 | And it was at the first, like, coincidence, or I call it destiny, that one day coming back from work, |
| 1:35.3 | he saw this group of girls just throwing the ball at a football field. |
| 1:41.3 | So next thing he did was taking me to the field just to watch the girls playing |
| 1:46.1 | and I fell in love with the game. It was love at first side, just the passion, just the grind of |
| 1:51.8 | these girls being there, being themselves. And I've been playing since then since I was eight |
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