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Forbes Talks

The Rise of AI Fraud: Meet The Company Fighting Back

Forbes Talks

Forbes Media LLC

Business News, Forbes, Business, News, Economics, Entrepreneurship, Politics, Policy, Breaking News

54 Ratings

🗓️ 21 August 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

Pindrop CEO Vijay Balasubramaniyan has built a $100 million business on accurately detecting fake people in audio and video calls.

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Transcript

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0:00.0

Hi, my name is Catherine Schwab. I'm an assistant managing editor here at Forbes covering technology,

0:08.6

and I'm so excited to be here today with Vijay Balasubramanian. He is the CEO and co-founder of Pindrop,

0:17.3

which, among other things, focuses on detecting AI audio deepfakes.

0:23.4

Vijay, thank you so much for joining me.

0:25.4

Thank you so much for having me, Catherine.

0:28.1

So I want to start with kind of a high-level overview of what Pindrop does.

0:35.9

Absolutely.

0:37.0

So for the longest time, Catherine, Pindrop focused on what we call the right human problem,

0:42.8

which is when you talk to a bank and insurance, a health care provider, they have to figure

0:48.9

out who you are to give you access to your account.

0:52.3

So they ask you questions, send you one-time passcodes,

0:56.0

do all kinds of things to establish who you are. And what Pindrop does is shortens that process

1:04.0

by identifying you by your voice, device, and behavior. And it does that for eight of the top 10 banks,

1:12.5

five of the top seven insurances,

1:14.6

some of the biggest healthcare providers,

1:16.1

some of the biggest retailers.

1:17.8

But more recently, we've started focusing on

1:21.3

what we call the real human problem as well,

1:24.2

which is even before establishing

1:26.8

that you're talking to the right human,

1:28.3

you need to know, are you talking to a human at all?

1:31.3

And is this a machine or a human?

...

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