the rise and fall of Hustle Culture: why it failed
Step By Step with Shelby Church
Shelby Church
4.8 • 1.9K Ratings
🗓️ 28 September 2025
⏱️ 19 minutes
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| 0:00.0 | In this video today, what I want to talk about is how I work 14 hours a day without getting tired or overdosing on caffeine. I saw my dad asleep one time in my life. I actually died two and a half months later. I was just working in the answer. Seven days a week, sleeping at the factory. Do you ever worry about yourself imploding? Like, it's just too much? Absolutely. No one should put this many hours into work. This is not good. Today we're talking about hustle culture, how it's toxic, it's thrown at us on social media, |
| 0:25.0 | and why I don't even think it's a very effective way to be living your life. Let's get |
| 0:29.8 | into it. So hustle culture is something that really started to gain momentum in the late |
| 0:34.2 | 2010s. Not to say that people didn't hustle before that, but when it really |
| 0:37.7 | started to enter our culture and become popular for everyone to feel like they need to be |
| 0:42.8 | doing. Around 2017 and on, when people like Gary Vaynerchuk were getting really popular |
| 0:48.3 | on social media, these videos will often tell you to get little sleep, sleep when you're dead, |
| 0:53.5 | to work every hour of the day, |
| 0:55.1 | to sacrifice your relationships and hobbies and everything for a certain period of time. |
| 0:59.4 | Such a strong work ethic that you become unpopular among your peers. When you have a strong |
| 1:05.3 | work ethic, you will offend people. One of the biggest problems with hustle culture is people |
| 1:10.5 | never stop. |
| 1:11.6 | People center their whole lives around work and they kind of, they've lost the plot, really. |
| 1:15.6 | They don't even know what they're doing it for. |
| 1:17.6 | Let's talk about the origins of the work week and why we even work a 40-hour work week to begin with. |
| 1:23.6 | I mean, back in the day, people were working ridiculous hours, much longer than 40 hours a week in factories. |
| 1:29.5 | I believe it was Henry Ford who decided on the 40 hour work week. This was a time, you know what, the 1920s, when mostly men were going to work, women were staying home. |
| 1:40.8 | And so there was no need for the person who was working to have to do any other |
| 1:45.8 | tasks in their life. No errands, maybe not even having to make food, pretty much everything taken |
| 1:50.8 | care of, one person working, one person at home. So it was a very different lifestyle back then |
| 1:56.0 | when the 40-hour work week was invented. And things really haven't changed. The 40 hour work week is the standard |
| 2:02.6 | today, right? And hustle culture is much more intense than that. It'll tell you to work 80, 100 plus |
... |
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