AI Slop Is Getting Scary Good... Is this is the end of human influencers?

Step By Step with Shelby Church

Shelby Church

Society & Culture, Education, Business, Leisure, Self-improvement

4.8 • 1.9K Ratings

🗓️ 12 October 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode we are talking about the crazy new advancements in AI that have happened this week with Sora, and how I think it will affect the creator economy. Thank you to Cure Hydration for sponsoring: Get 20% off Cure Hydration: https://curehydration.com/shelby Thank you to HelloFresh for sponsoring! https://HelloFresh.comSHELBY10FM for 10 free meals Thank you to Quince for sponsoring this episode! http://quince.com/shelby More ways to listen - don't forget to follow/subscribe! Apple Podcasts: https://podcasts.apple.com/us/podcast/step-by-step-with-shelby-church/id1511226621 Spotify Podcasts: https://open.spotify.com/show/1ckkRfOgKODUT4S9T1RBHf?si=0c370b2860e04417 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Back to the show. Today I want to talk about the wave of AI generated content that's flooding every feed. It's everywhere and most of it looks the same.
0:05.2	Thin characters, recycled scripts, nothing human about it. People call on creativity, but it's not AI slop. I'm done.
0:11.8	So recently, there have been some pretty crazy announcements come out in the world of AI with SORA.
0:17.3	Sora is a way that we are able to put ourselves into AI slop.
0:21.6	It's essentially TikTok, but you as the main character.
0:25.6	I made 100 TikToks in one day and I didn't shoot a single clip of myself.
0:28.6	I use Sora, which is this AI video generator.
0:30.6	I type a prompt, hit render, and a finished vertical video shows up in about a minute.
0:34.6	All the drafts goes...
0:35.6	Will this be the destruction of content creators? Human content creators? That's what we're
0:40.0	going to talk about today. I'm going to give you my take as a content creator. Why I think
0:43.9	AI slop is problematic and just kind of killing creativity in general. So let's dive in. So first
0:50.5	we have to define AI slop. So using AI to enhance your creativity, in my opinion, is fine.
0:56.3	But AI slop is something entirely different.
0:58.8	It is taking every step of the process and outsourcing it to AI.
1:03.0	And what you get is just off.
1:07.0	But it's actually getting views and it's actually doing
1:11.2	kind of well on occasion on both TikTok,
1:14.3	YouTube, and even Instagram too.
1:16.5	I've been seeing a lot of AI slop recently
1:18.9	on short form platforms, so TikTok specifically.
1:21.6	I'll include an example,
	...

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