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Marketing School - Digital Marketing and Online Marketing Tips

The Right Way to Speak at Conferences

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 23 October 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this episode, Eric and Neil reveal the right way to speak at conferences for lasting impact. They share actionable tips on crafting talks that resonate, connecting with attendees beyond the stage, and why building relationships matters more than just delivering a speech. Plus, they discuss how top SEO influencers approach community, and unpack their enterprise content strategies, showing that listening to customers drives real results. TIMESTAMPS (00:00) The right way to speak at conferences (04:00) Why post-talk networking is crucial for impact (08:00) Lessons from top SEO influencers and YouTube strategy (14:00) Building a data-driven content team (18:00) Navigating slow lead periods in agency life 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS   Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial   Neil Patel: https://www.youtube.com/@neilpatel   FREE RESOURCES   Growth Newsletter: https://levelingup.beehiiv.com/subscribe   Ubersuggest: https://www.ubersuggest.com/   Answer The Public: https://www.answerthepublic.com/

Transcript

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0:00.0

By the way, you have this one over here on the right way to speak at conferences.

0:03.6

So you just spoke in Sydney this week and in Dallas.

0:07.8

Dallas.

0:08.1

Okay.

0:08.4

I drove down to San Diego to support Tim Solo's event.

0:12.1

So let's talk about this.

0:13.0

The right way to speak at conferences.

0:15.6

When I look at most people who speak at conferences, they just speak and they walk away. And when they speak, they focus on

0:26.3

their message that they want to get across. The first thing you need to think about is when

0:31.1

you're speaking is, yes, you may have a message, but how can your message help the people in the

0:36.4

audience resonate with them? And more importantly, how can they take action on people in the audience resonate with them and more importantly

0:39.4

how can they take action on them or change a way they're doing marketing or business or whatever

0:43.2

you're speaking on right coaching or health it doesn't matter it needs to impact them in some way

0:49.3

not that oh this was just an amazing speech they can relate to it, but like, this is what I'm

0:54.5

going to do now.

0:55.2

Like, you want to empower them where they actually want to make change.

0:58.0

That's the first thing.

0:59.0

The second thing is people just walk away and they don't think about how the attendees, whether

1:07.5

it's a free event or paid event, they may have spent money, but they're spending their

1:11.3

time and they could be doing something else, but they chose to watch you speak. As a speaker,

1:17.4

you should have an appreciation of that and you should go above and beyond to help them out when

1:21.7

they come up to you after and they want to, they want their questions answered.

...

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