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Marketing School - Digital Marketing and Online Marketing Tips

How AI is Actually Affecting The Labor Market

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 27 October 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

In this episode, Neil and Eric unpack how AI is transforming the job market from the ground up. They dive into worker stories from Reddit, the rise of a diamond-shaped workforce, and how hybrid strategists—those who can plan and execute—will dominate. The discussion covers McKinsey’s internal AI adoption, enterprise productivity data, AGI timelines, and the dangers of “AI slop” flooding workplaces. You’ll learn how AI drives profit without mass layoffs, where it truly adds ROI in marketing, and how to adapt to stay ahead. TIMESTAMPS (00:00) AI is reshaping jobs (02:30) The diamond-shaped workforce (08:10) The AI bubble and funding trends (12:00) McKinsey’s internal AI use (18:30) The AI slop problem and leader playbook 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

Transcript

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0:00.0

So I want to talk about how AI is actually affecting the labor market.

0:04.0

So here's how AI is actually affecting the labor market.

0:06.4

So I'm going to pull up these stats for you to take a look at over here. But if you look at this, okay, this is people on Reddit over here. Okay. So it says graphic designer here. I haven't been fully replaced yet, but the landscape has completely changed. nights now expect me to use AI as a co-pilot, generating initial concepts, mood boards,

0:20.5

and even rough copy minutes, not ours. The job is becoming less about executing the first idea

0:24.6

and clients now expect me to use AI as a co-pilot, generating initial concepts, mood boards, and even rough copy minutes, not ours. The job is becoming less about executing the first idea and more about curating, refining, and adding the crucial human touch. It feels like I lost my job, and more like my job description was rewritten overnight. The pressure to constantly adapt is the real challenge. Here's another one. I was a literary editor for one of the largest sci-fi presses in the world.

0:39.3

My boss, the executive editor, retired, and the company reassessed their practices.

0:42.3

So after 15 years working for the greater good of sci-fi, I got outsourced to a goddamn robot. Let's do one more, okay? Okay.

0:48.9

I was making 3D models for 20 years.

0:50.9

But since AI became a thing, most people just skip the 3D stage altogether

0:54.4

and just generate the final model or image, final image or video instead.

0:58.4

AI is still trashed at 3D modeling, but it's great at generating the final product, making

1:02.1

the models themselves unnecessarily.

1:03.9

Working retail now.

1:05.8

So you want to talk about how AI is affecting the labor market?

1:08.9

I mean, this seems like it's just the beginning.

1:27.6

And like one more, the chat block is to carry a whole of this, this entire support team got laid off. I'll say one more thing. I got on a call with a couple of mutual friends today. Okay. So like we do these calls every, you know, three, four months or so. And one person said, I have never been more profitable than ever. For better or worse, I have never been more profitable than ever.

1:44.7

We created this support bot over here. We did this. What kind of company was that? You've already guessed. I can, I know that you've guessed already. I have, no. You're correct. It's, it's a software company. It's a software company. I was going to say communications. No. No. But communications is working on it too.

1:47.7

Communication is the same thing, but nobody's going to say this out in public, right?

1:44.8

But if you... a software company. I was going to say communications. No. No, but communications is working on it too.

1:47.7

Communication is the same thing, but nobody's going to say this out in public, right?

1:51.7

But if you see people on the front line saying this and we say behind the scenes, people are saying this. They have a software company that plugs into a bigger platform. Uh-huh. Yes. Yes.

1:57.0

It was one or the two. Yeah. Yeah. But like it's, it's, um, so I think it's helpful for us to talk about how, how things are changing. And my thing is like, um, I was listening to a podcast recently and I shared it with my team on how a creative strategist now is somebody that understands how to play all these things. Like when I, we're interviewing a creative strategist, we just made the offer and they're joining next week. But literally he's got figma, six different designs up.

...

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