Happy New Year's everybody, it is now 2024.

We are going to play the top podcast from 2023 right now.

I hope you've enjoyed the last week plus as we've gone through our top 10

and I'm incredibly excited to see all of you and have tons of

fresh and new episodes in 2024. Podcast with Friends is going to continue to

explode this year and here is the top podcast of

2023.

Attention is the number one asset.

Today we are so honored and thrilled to have with us the one and only Gary B.

I'll start with the first question.

So I know that Gary you have been launching brands and businesses since you were seven.

And if you were to launch one of your businesses, like for example your wine business today, in today's day age with this social landscape with the

K-O-L that you are mentioning how would you do it differently? You know not too

differently in the macro. So for context, I learned how to be a marketer because I ran my

father's wine and liquor store at 22 years old and I had a very big passion to build my family's business.

I was born in the Soviet Union and we immigrated to America when I was three years old and

we grew up you know very humbly and my father got a job as a

stock boy in a liquor store and eventually owned it. So very first generation

son of a merchant since I was 14, you know, seven I had my own businesses.

At 14 I started working for my father,

much to like actually how I think about SK2

of like a premium product within a category.

...