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Here's your host Don Williams.

It's the proven entrepreneur and I'm your host Don Williams.

Today, let's talk about expectation.

Expectation is an interesting concept when you expect positive things to happen or occur in your life.

They generally do when you expect negative things to happen or occur in your life.

They generally do as well.

So in your brain, there's a part of your brain called the reticular activator.

And that reticular activator, when you think about something, it keeps bringing that to the forefront of your mind and keeps working on that actually in your subconscious.

So here's a good story on how the reticular activator works.

Several years ago when my youngest son was in high school, he was looking for a particular kind of car.

And he was looking for a Volkswagen GTi.

And when he mentioned that to me, I was, I didn't even know what that car was.

And so I told him that and he showed me one of those cars.

And then for the next month, everywhere I went, whether I was on a city street or the highway,

I noticed all of these bolts, like in GTIs.

And that's how your reticular activator works when you think on something, when you think on buying that company,

when you think on hitting that next sales goal, when you think about hitting that retention goal with current clients, when you think about hitting that culture goal,

the brain actually begins to keep that front of mind and maybe more importantly begins to work on achieving that subconsciously.

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