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Real Estate Investing for Cash Flow with Kevin Bupp

The REIT-Ready Blueprint for Building a Class-A (Cash-Flowing) Storage Facility

Real Estate Investing for Cash Flow with Kevin Bupp

Kevin Bupp

Investing, Education, Business

4.8 • 679 Ratings

🗓️ 19 January 2026

⏱️ 34 minutes

🧾️ Download transcript

Summary

Just over five years ago, express car washes were peaking. Private equity was getting in, ready to buy up these cash-flowing projects at high prices. At this moment, Ben Salzberg and Bill Kanatas knew it was time to get out and pivot toward an even more durable asset. What did they turn to? Self-storage, and not your average mom-and-pop shop. Class-A, climate-controlled, multi-story facilities that self-storage REITs could easily come in and run. It’s a blueprint that has worked for them for five years plan, consult, construct, and let the 3rd-party self-storage management team take care of the rest. But there’s much more to this strategy than building a pretty box. On today’s show, Ben and Bill outline the exact blueprint they use to build REIT-ready self-storage facilities, how to work with big names (Public Storage, Extra Space, CubeSmart) before you lay a single brick, what to look for in a market before you decide to build, and why entitling land, turning dirt into dollars is more worth it than you think. Plus, Ben and Bill share the optimal storage facility size (and demand ratios) so you know what REITs and customers want. Insights from today’s episode: A REIT-ready self-storage development blueprint from 30-year development veterans The 3rd-party self-storage management that instantly plugs into your facility  Why Ben and Bill left cash-flowing car washes for class-A self-storage facilities  Signs a market is too saturated with self-storage (and what to look for instead) Getting the city on your side—how to create a win-win for local government, residents, and your investment  Entitling land—is it worth the effort to turn raw dirt into a buildable lot? — Connect with Ben on LinkedIn Connect with Bill on LinkedIn Work with Self Storage Developers  Email Self Storage Developers: info@self-storagedevelopers.com  Recommended Resources: Accredited Investors, you’re invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you’re a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcas

Transcript

Click on a timestamp to play from that location

0:00.0

Car washes were booming. Private Echoey was paying up. So why would two season developers sell, pivot, and bet big on Class A, climate controlled storage. Today, we're pulling back the curtain on a built-de-core self-storage model that garners the interest of big names in storage space, such as public storage, extra space, and QSpart. This is the name of few. I'm Kevin Bup, and this is the Real Estate Investing for Cashlow podcast, where we go beyond headlines to unpack the playbooks of operators

0:25.2

building durable income and long-term value. Here's what's coming up. First, the blueprint. Why

0:30.4

70 to 90,000 net rentable square feet, full climate control, and a drive-through design make big

0:36.6

players actually want to manage your asset.

0:38.7

And later in the show, we're going to discuss how entitlement's turn not so valuable dirt into a prized asset with real equity.

0:44.9

And then lastly, we're going to talk about when to pull the rip cord on a deal and eat $30,000 to $40,000 in pursuit cost.

0:51.1

Our guest are Bill Canadas and Ben Salzberg, co-founders of self-storage developers.

0:55.6

Bill's a finance-first developer with decades across retail, office, and housing.

1:00.0

Ben's a Six Sigma operations vet who saved Fortune 500 companies, nine figures, and now

1:04.7

applies that rigor to national storage builds. Together, they've shifted from express car

1:09.5

washes to institutional-grade storage run by third-party publicly trade operators. Together, they've shifted from express car washes to institutional grade storage run by third party publicly trade operators. So let's go ahead and dive into the show. My friends, how you doing today? Welcome to the show. I'm doing great. Thank you so much for having us on the show. Yeah, Kevin, thank you so much. Excited to have you guys here, excited to talk shop, pull back the curtain, learn a little more about your background, business and you know uh you guys are in self storage today but you've got a you know a background

1:32.1

prior to that right and so let's how about we start there before we um before we dive into the you know

1:37.3

the mechanics of of what your business looks like today in the self-storage space again you

1:42.2

both came out of of the express car wash development side of things before moving to self-storage space. Again, you both came out of the express car wash

1:45.1

development side of things before moving to self-storage. So I guess let's start there.

1:49.3

You know, what made you realize or when did you come to the realization that storage was a better

1:53.7

long-term play? Gosh, that's a great question. I think we were looking at self-storage facilities

1:59.6

for years. Prior to even doing

2:01.7

car washes, we developed strip centers, office buildings, office condos, and then got involved

2:07.3

into the express car wash model. Obviously, car wash has been around for a long time since the 60s.

2:14.0

The Express model came much later when people realized that it was very, very labor intense, right?

2:20.2

Your car washers in the 60s are not the car washes of today.

...

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