What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founder's Journal, my personal audio diary, where I give you the business builder,

the tools you need to think better in order to build better.

Whether that's building a business, a team, or a new product.

Today, I want to give you a mental model that you can add to your toolkit

when making big decisions in business or in life.

The mental model I'm going to tell you about is called the Regret Minimization Framework,

and it was made popular by Jeff Bezos.

I want to talk you through the framework, how Bezos thought about it in his career,

and how I thought about it while building Morning Brew.

Let's hop into it.

It may be hard to believe, but there was a life to Jeff Bezos before he built Amazon

into a one and three quarter trillion dollar company

and became the richest person on planet Earth with a $200 billion net worth.

And in fact, in order to understand the sheer scale of Bezos' empire,

we need to rewind the tape and understand how he decided to get Amazon off the ground in July of 1994.

Bezos was a standout even before Amazon.

After graduating from Princeton with a degree in electrical engineering,

he was offered jobs at Intel, Bell Labs, and several other places,

but he decided to join a Fintech startup as an engineer.

He quickly rose the ranks and he became both head of development and director of customer service.

After some time, he got bored, he ultimately left the company after two years

...