The rebranding of Aunt Jemima and the future of evangelicals in American culture
The Daily Article
The Denison Forum
4.9 • 576 Ratings
🗓️ 11 February 2021
⏱️ 7 minutes
🧾️ Download transcript
Summary
PepsiCo announced this week that it was rebranding its Aunt Jemima pancake mix and syrup because of the racist stereotype the logo perpetuated. Today's podcast tells this story, then we explore ways our culture views evangelicals with regard to LGBTQ issues in the context of racism and identify five ways evangelicals are likely to respond.
The Daily Article is written by Dr. Jim Denison with the Denison Forum. This podcast is narrated by Chris Nichter.
To learn more, visit DenisonForum.org or email comments@denisonforum.org.
Transcript
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| 0:00.0 | This is the Daily Article podcast, published by the Denison Forum for Culture-Changing Christians. |
| 0:07.8 | To receive the Daily article directly to your email inbox each weekday morning, visit |
| 0:12.5 | thedailyarticle.com. Now here's today's news, discerned differently. |
| 0:19.6 | I grew up with Aunt Jemima pancake mix and syrup. |
| 0:23.6 | The depiction of an African-American woman was part of the logo I never noticed. |
| 0:28.6 | Here's what I was missing. |
| 0:29.6 | According to Cornell University professor Rish Richardson, the logo was inspired by a |
| 0:35.6 | minstrel song, Old Aunt Jemima. This song perpetuated the Mammy, |
| 0:41.1 | which Richardson describes as, a devoted and submissive servant who eagerly nurtured the children |
| 0:47.7 | of her white master and mistress, while neglecting her own. The logo perpetuating such racism was created in 1889 by two white men. |
| 0:58.0 | This week, PepsiCo announced it was changing the Aunt Jemima brand to Pearl Milling Company, |
| 1:05.0 | and pledged $5 million to support the black community. |
| 1:09.0 | The company stated, |
| 1:10.0 | We recognize Aunt Jemima's origins |
| 1:12.4 | are based on a racial stereotype. |
| 1:15.1 | Here's my point. |
| 1:16.5 | I am just learning what many black people |
| 1:18.7 | have known for generations. |
| 1:20.8 | This fact relates directly |
| 1:22.4 | to the future of evangelicals |
| 1:24.5 | in American society, |
| 1:26.2 | though in ways you might not suspect. |
... |
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