Hey guys, it's Kathy. I just want to share an extra mini episode with you every single week because I want to be there for you.

I want to be there to encourage you. I want to be there to help you see things in a way that just feels like it's doable. Like you are so much closer than you really think and I want to show you

what possible so here's one of our minisodes I hope you like it take a listen and the

reason that we don't know is because we haven't we haven't gotten enough data

which means we haven't taken enough action. You can't steer from a parked car. So we need to test things and iterate and very quickly we know is it right or is it not right?

And when we wait and try to get that answer by overthinking it, we don't get that answer. We need to work on it, right? And part of the reason that people don't test things is because they have

shame, which they don't realize they have. They want to be perfect. They don't want people to see them in the process. They only want to put out finish perfect products. But it takes a second. You have to try it this way. Then you have to try it that way.

When Amazon started, they just sold books,

then they tried something else, then they tried something else.

There are so many businesses,

and those businesses are successful because they continue to try to see, do people want

Cherry Coke or vanilla Coke? Do people want vanilla Coke or cinnamon Coke? They have to keep trying. You have to keep going back and getting the

feedback. It's not failure, it's feedback. So that takes a minute.

It also takes a minute to figure out

what is actually the business idea, right?

Because yesterday we talked about an Eki guy and an achy guy is three things it's what you love what you're good at and what the world needs

So I'll tell you the story there was a guy who I had on the podcast he's a a potter. He makes pottery. His name is Brian Januski. He started a company that eventually became

Drippy Potts, is what it's called. And he was an artist. He wanted to make all- guard sculpture and because of that he was starving

because nobody wanted to buy his sculpture and he was going to stick with it. He wasn't making any money on it. And one day he made a few ice cream bowls. He made on his potter of the

all a few ice cream bowls and they they were a pastel

colors and they had this like drippy little lip to them that

looked like sort of the ice cream was dripping down on the bowl and somebody came to his house and said

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