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iilluminaughtii

The Real Reason Behind Beachbody’s (Bodi) Rebranding | Multi Level Mondays

iilluminaughtii

Blair Zoń

Documentary, Education, Business, Society & Culture

4.4961 Ratings

🗓️ 27 February 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

Go to http://hellofresh.com/mlm65 and use code mlm65 for 65% off plus free shipping! Go to http://dipseastories.com/mlm to get an extended 30-day free trial. Welcome to Multi Level Mondays, a weekly series all about multi level marketing, pyramid schemes, and ponzi schemes. The BeachBody mlm has been, unfortunately, in our lives for decades. Over the years, they have faced an array of controversies spanning from lying about their science to false dieting scams, and the general structure of their company. Now, their rebranding to Bodi and many are wondering, why? While they claim the rebrand is meant to alter their narrative to be more inclusive, the truth might be a little more sinister. Is Beach Body trying to resurrect itself? Connect With Me: https://linktr.ee/iilluminaughtii’ Sources: https://justpaste.it/9y1si Writers/Researchers/Helpers: Jess Hubbert This episode was edited and mixed by: G. Thomas Craig Album cover art created by: Betsy Primes Intro Song Credits: Last to Fall- Will Van De Crommert Outro Song Credits: Sacred and Profane- Nicholas Rowe Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

You want to get strong, feel healthy, make progress.

0:03.0

You want to get strong, feel healthy, make progress.

0:10.0

You need a total solution from the start.

0:13.0

I wanted to create a program that leaves no doubt.

0:15.0

Get fit. Be healthy.

0:17.0

Replace all your meals with a single shake until you pass out from starvation.

0:21.0

This is pretty much what I hear every time I think about the famous

0:24.3

Beach Body Fitness Empire. Over the past few decades their workouts, meal plans,

0:28.8

and infamous shakes have absolutely swept the diet and fitness world.

0:33.0

And they have been relatively unapologetic about how they did it

0:37.0

until recently.

0:38.0

Their high energy infomercials seem to offer you a lifetime of happiness, if only you were in shape and skinny.

0:45.0

Prior to Beach Body, I was that person that fed myself excuse after excuse.

0:51.0

For those of you that don't know me in my journey, I got up to 268 pounds.

0:56.6

We were so broke that I couldn't even see straight.

0:59.0

Many of their workouts focus primarily on fast quick fixes to your weight loss goals.

1:04.0

Intense workouts that leave you unable to walk the next day are a dream,

1:08.0

and with a simple membership, you could join in on all of that fun.

1:12.0

Of course, they had to throw in just a little bit of

1:14.8

extra incentive to their customers. In addition to getting in the best shape of

1:18.8

your life for at least a month or two, you could even make some money if you only signed up to coach other

1:24.2

people. That's right random stranger. You who have no nutrition or health

...

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