Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Failures are often viewed as sudden, unexpected pitfalls.

However, they are usually the culmination of a series of underlying issues. You've probably

heard the axiom. Success is a lagging indicator, right? Well, so is failure. Neither success nor

failure just happens. They are both outcomes, not causes. To find the cure to your bad results,

or the accelerants to your success, you need to discover the critical upstream causes.

Let me give you a, for instance, a little less than a year ago, one of our elite CEOs flew in

from the East Coast to my hometown here in Cardiff by the Sea, San Diego, seeking my advice about

how to turn around his sales revenue. We'll call him Jack to protect his privacy. I invited Jack to join me for

a walk and talk. We met at the local Starbucks and then walked the coastal rail trail here

overlooking the majestic Pacific Ocean. When Jack's black suburban car pulled up and he stepped out,

I remembered the expression on his face. It was a mix of determination and distress. As we set out on

our walk, the ocean's vastness glistening to our left, Jack wasted no time and diving into his woes.

Darren, our sales are tanking, and it's all due to this ruthless market, Jack vented. His voice

tinged with exasperation. We're doing everything right, but nothing seems to work.

Tell me more, I said. It's like we're hitting a wall. Our sales numbers are plummeting,

and I'm convinced it's this blasted economy, he said. He asked, how do you think we should change

our marketing, given the customer sentiment in the market? I'm thinking I need to drop our prices due to the interest rates.

What do you think?

How much do you think I should drop them?

He asked.

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