Hello, my friends, and welcome to another exciting episode of Negotiate Anything.

This show is produced by the American Negotiation Institute, and with over 5 million downloads

and listeners in over 180 countries, listeners just like you have made this the number one

negotiation podcast in the world. Hi, my name is Kwame Christian and I am the founder and

CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life

are on the other side of difficult conversations and we are passionate about providing you with

the best content that will help you to make your difficult conversations easier, both

at work and at home. Lastly, I want to remind you that we offer consulting and conduct trainings,

both virtually and in person, all around the world. Our focus is in three main areas. First, negotiation

and conflict resolution, second, leadership, and lastly, diversity, equity, and

inclusion. Check the link in the description below to learn more about how we could work with you

and your team. And now, without further ado, let's jump into the interview.

Jefferson, thanks for joining us today.

Thanks for having me on, brother.

Excited to be here.

It is our pleasure, man.

We're excited, too.

This is going to be a good one.

So how would you get a started by telling us a little bit about yourself and what you do?

Absolutely.

My name is Jefferson Rogers.

I'm a business owner in southern Utah is where our

...