The Psychology of Influence, Part 1 #268
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 9 March 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
“Great persuasion is getting people to do what they need to do.”– Brian Buffini
When done for the right reasons and in the right way, the art of persuasion is very powerful. In this episode, inspired by Robert Cialdini’s classic bestseller “Influence: The Psychology of Persuasion,” Brian shares the first three of six principles of influence and persuasion. He explains how, when they coincide with the right intent, motivation and desire to help, these techniques can be used for the common good and to serve others.
YOU WILL LEARN:
- How the law of reciprocity works.
- Why commitment is a key ingredient in influence.
- Why social proof is such a powerful phenomenon.
MENTIONED IN THIS EPISODE:
“Influence: The Psychology of Persuasion,” by Robert Cialdini
Episode 267, The Power of WHO – an Interview with Bob Beaudine
“The Power of WHO,” by Bob Beaudine
Episode 231, The Law of the Harvest
National Association of REALTORS®
Episode 199, No Plan B
Episode 164, The Best Interview of My Life with Neil Armstrong
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“If you give and give and give, eventually you will be seen, you will be acknowledged and you will reap the harvest.” – Brian Buffini
“Help your friends in every way possible.” – Bob Beaudine
“You will find your tribe, you will find the right people, you will find the right reward. But don't give up.”– Brian Buffini
“If you want to have influence you’ve got to be committed, have no plan B and be all in.” – Brian Buffini
“If they can do it, I can do it.” – Brian Buffini
https://www.TheBrianBuffiniShow.com
Instagram: https://www.instagram.com/brian_buffini
Facebook: https://www.facebook.com/brianbuffini
Twitter: https://twitter.com/brianbuffini
Theme Music: “The Cliffs of Moher” by Brogue Wave
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Music |
| 0:14.0 | Welcome to the Brian Bafini Show, where we explore the mindsets, motivation and methodologies of success. |
| 0:20.0 | Here's your coach, Brian Bafini. |
| 0:23.0 | Music |
| 0:40.0 | Well, the top of the morning, Tia. |
| 0:42.0 | Welcome to the Brian Bafini Show. |
| 0:44.0 | Today's broadcast is entitled, The Psychology of Influence. |
| 0:47.0 | And it's inspired by a book called, Influence by Robert Caldini. |
| 0:52.0 | So we're going to do a two-part series, so it's not too heavy and too much content. |
| 0:56.0 | We don't want this to be a second job for your listener into the Brian Bafini Show. |
| 1:00.0 | Now, a couple of things. |
| 1:02.0 | As I get into the content, I'm going to talk about concepts and techniques and things like that, |
| 1:08.0 | with regards to influence, with regards to persuasion. |
| 1:11.0 | It's very, very important. |
| 1:13.0 | I'm going to say this multiple times today in part one and when I cover part two. |
| 1:18.0 | That it's very important that technique doesn't ever overpower intention. |
| 1:25.0 | You can use the psychology of influence for good. |
| 1:29.0 | You can use the same techniques for bad. |
| 1:33.0 | Adolf Hitler was an extremely influential man, who used very powerful technique. |
| 1:40.0 | If you were studying public speaking, I could show you a chapter in verse of techniques and methodologies |
| 1:47.0 | that Adolf Hitler used to destroy the whole world. |
| 1:51.0 | So when I share these principles that I've gleaned out of this book, I do it with a caution. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.