The Psychology of High-Ticket Sales
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 5 February 2019
⏱️ 19 minutes
🧾️ Download transcript
Summary
Remember when you found out someone paid thousands of dollars for the ugly painting hanging on the wall?
You’re wondering why someone would pay that kind of money for horrible artwork. The answer is they saw the value.
People afford what they want to afford. You might not think their purchase makes sense, but it makes sense to them.
As a business owner or a salesperson, you’ll find the number one reason people don’t buy from you is not money. They say it’s money. But it’s not money. Sure, they’ll tell you that they can’t afford it, but in reality money is not the issue.
Ready to unlock life-long financial confidence and become unstoppable?
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Show notes and free resources
https://danlokshow.com/
Transcript
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| 0:00.0 | Hi, this is Dan Lockett. |
| 0:07.0 | Welcome. |
| 0:09.0 | Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades. |
| 0:18.0 | He's helped millions of people to move past the mental barriers that were holding them |
| 0:24.2 | back from stepping into their power to become a better version of themselves and live a kick-ass |
| 0:31.2 | life. |
| 0:32.5 | I know this firsthand as I'm Jenny, Dan's wife. |
| 0:43.0 | And here's your host, Dan Locke. On today's show, |
| 0:48.7 | you'll unlock the real reasons why prospects don't buy from you and why most people often discount their prices. Plus, Dan shares why positioning yourself properly leads to easier sales. |
| 0:54.8 | Now, here's your host, Dan Locke. |
| 1:00.2 | Want to unlock your wealth and unlock your power. |
| 1:04.7 | If so, go get your copy of my two bestselling books. |
| 1:09.3 | Book number one is called F-U-Money. |
| 1:11.6 | Make as much money as you damn well want |
| 1:14.6 | and live your life as you're damn well please. |
| 1:18.6 | Get a free copy at www.fumoney.com. |
| 1:22.6 | Book number two is called Unlock It. |
| 1:25.6 | The Master Key to We wealth, success and significance. |
| 1:30.3 | Get your free copy today at Unlock Itbook.com. |
| 1:39.3 | People afford what they want to afford. |
| 1:44.5 | The number one reason people don't buy from you is not money. |
| 1:48.3 | They say it's money, it's not money. |
... |
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