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Perpetual Traffic

The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John Moran

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.7 • 867 Ratings

🗓️ 6 September 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game.

Chapters:

  • 00:00:00 - Introduction to the Perpetual Traffic Podcast
  • 00:00:13 - Why YouTube Lives are Essential for Staying Ahead in Google Ads
  • 00:03:28 - Audience Engagement: Real-Time Insights and Interaction
  • 00:04:39 - Company Updates: Legal Matters and Growth Strategies
  • 00:07:47 - Unveiling the Two-Step Strategy to Outsmart Google’s Algorithm
  • 00:09:45 - Using TROAS for Targeted Retargeting
  • 00:12:15 - Broad Match vs. Exact Match Keywords
  • 00:15:44 - Mastering Campaign Performance: Optimization Techniques Explained
  • 00:17:02 - The Challenge of Scaling Without Losing Profitability 
  • 00:21:15 - How Click Share Affects Ad Visibility and Spend
  • 00:25:30 - Strategies for Scaling Campaigns Beyond Initial Success
  • 00:29:05 - Addressing Google’s Price Fixing in Ad Auctions
  • 00:31:05 - Decoding Google’s Bidding Strategies and Classifications
  • 00:32:59 - Proven Tactics for Scaling Your Google Ads Campaigns
  • 00:34:14 - How to Prioritize Campaigns for Maximum Impact
  • 00:36:40 - Expert Q&A: Tackling Google Ads Challenges and Best Practices
  • 00:38:15 - Dealing with E-commerce Sites and Unstable Inventory
  • 00:41:00 - Managing the Balance Between P-Max and Standard Shopping Campaigns
  • 00:43:20 - Best Practices for Scaling Google Ads Campaigns
  • 00:46:10 - Excluding Existing Customers from Campaigns
  • 00:47:25 - Running Standard Shopping Campaigns with P-Max
  • 00:50:35 - Effectiveness of Micro Conversions in Google Ads
  • 00:53:09 - Addressing Unstable Inventory in E-commerce Campaigns
  • 00:57:12 - Rapid Fire Q&A: Quick Solutions to Common Google Ads Issues
  • 00:59:13 - Wrapping Up: Key Takeaways and Next Steps

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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