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Perpetual Traffic

How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOW

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 3 September 2024

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!

Chapters

  • 00:00:00 - Welcome to the Black Friday Strategy Session
  • 00:01:00 - July is the New November: Early Prep Insights
  • 00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now
  • 00:06:15 - How to Win Q5: Lead Gen Strategies that Last
  • 00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers
  • 00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success
  • 00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes
  • 00:27:55 - Know Your Audience: Targeting and Content Roadmaps
  • 00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond
  • 00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches
  • 00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable
  • 00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value
  • 00:38:15 - Brand Differentiation: Standing Out in a Crowded Market
  • 00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday
  • 00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns
  • 00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the Year

LINKS AND RESOURCES:


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Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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