The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 28 October 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think.

Lauren shares her recent webinar launch results using Meta’s new creative tools and what happened when AI started taking creative liberties with her brand visuals and placements. From off-brand images to format mismatches, we unpack how AI-driven automation can drive conversions while quietly eroding creative control.

In this episode:

- Pros and cons of Advantage+ creative image generator

- The illusion of control in Meta AI’s performance

- Why future ad networks may remove control completely

- The $30 lead that actually converted better

- Quality vs. quantity in lead generation

- How creative still drives targeting in Andromeda

Resources Mentioned In The Episode:

Previous Episode on Advantage+ Creative Image Generator: https://www.youtube.com/watch?v=aXRkwLlTb0I
Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite
Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf
Apply to Work With Tier 11: https://www.tiereleven.com/apply-now
Watch the Episode on YouTube: perpetualtraffic.com/youtube

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Connect with Ralph Burns:

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Transcript

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0:00.0	If you're still relying on Google and Facebook, also known as meta, for your performance,
0:05.7	you're missing taking your performance even further.
0:09.1	And that's where Realize comes in.
0:10.7	Realize helps performance marketers tap into more ad placement across hundreds of premium
0:15.8	websites reaching audiences you just can't find on traditional social channels.
0:21.2	With intent-based, contextually relevant ad placements,
0:24.5	you can drive real conversions, not just impressions,
0:27.6	and expand your acquisition strategy through better data,
0:30.6	more control, and higher ROI.
0:33.5	Thousands of brands already use, realize,
0:36.3	to diversify their ad spend, boost performance,
0:38.4	and unlock high-quality traffic websites that'll scale your business.
0:43.3	Now, if you're ready to go beyond the usual playbook and start reaching new audiences,
0:47.1	check us out over at signup.tabula.com to learn more.
0:52.1	The more you enable AI to stimulate performance, the more illusionary your control is.
0:58.1	You want conversions, you lose control.
1:00.6	This is a big deal right now.
1:02.0	Creative is creating the targeting.
1:03.3	Like on all of our campaigns with Andromeda.
1:05.5	And if you're really super high on brand, this probably isn't something that you want to have done.
1:09.5	But you're listening to Perpetual Traffic.
1:18.6	All right, I get it. You're a small business. You're a startup. You're a lean team. Everyone's doing dozens of different things, and you've got to move fast and be smart to compete with the big guys and the big
	...

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