Stop Losing Clients! Master Saying the Quiet Part Out Loud to Close Deals

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 31 October 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations.

We talk about the power of "status" in negotiations and how framing your offer makes all the difference. Oren breaks down the distinction between physical and cognitive status and how to leverage both to your advantage, all while keeping your confidence high and ego in check.

We also discuss how to create real desire in your prospects and clients, as well as how to handle those moments when you're negotiating from a lower status. If you’re looking to up your negotiation game, Oren has some proven persuasion strategies you won’t want to miss.

In This Episode:

- The power of saying the quiet part out loud

- How physical status influences negotiation outcomes

- The danger of offering too many choices in sales

- How to negotiate deals when power shifts

- Establishing genuine desire in your prospects

- Negotiating with high-level decision-makers

- Hot cognition vs cold cognition in persuasion

- Determining a prospect’s viability of closing a deal

- Final thoughts and actionable takeaways

Listen to the Previous Episode with Oren Klaff: https://perpetualtraffic.com/podcast/episode-732-flip-the-script-a-masterclass-on-pitching-anything-with-oren-klaff/

Buy Oren Klaff’s Books:

Pitch Anything: https://a.co/d/fRAqAby
Flip The Script: https://a.co/d/hTcp9lP

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Oren Klaff:

Website - orenklaff.com
LinkedIn - https://www.linkedin.com/in/orenklaff/
Newsletter- https://pitchanything.com/

Connect with Ralph Burns:

LinkedIn -

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about,
0:05.5	sponsor the show here at Perpetual Traffic. Perpetual Traffic puts you in front of thousands of
0:11.0	seasoned marketers, CMOs, and agency owners. So head on over to perpetualtraffic.com to apply to be a
0:16.9	sponsor of this show. The reason deals don't happen is because desire hasn't been built.
0:23.1	And so what happens is we have the king of persuasion.
0:26.6	We have to decide in this meeting.
0:28.4	We have 30 minutes to figure out, are you Home Depot or are we in a relationship?
0:33.5	You have to give people, as we were saying earlier, a real choice. I'm not going there to beg.
0:39.6	But how do you do it when someone shifts their position of power, so you're already in a relationship with them?
0:43.7	The key there is framing it.
0:47.4	You're listening to perpetual traffic.
0:53.4	Are you losing hours building campaigns and analyzing reports?
0:57.3	Well, active campaigns, AI agents do all the heavy lifting for you.
1:01.0	They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp,
1:06.4	all working towards your revenue goals.
1:09.3	You get clear recommendations on what to do next, backed by billions of data points.
1:14.0	No more guessing about what's working or wasting time on manual setups, just strategy and
1:18.9	results.
1:19.7	Try it all for free over at activecampaign.com.
1:23.1	That's activecampaign.com.
1:27.1	Hello and welcome to the perpetual traffic podcast.
1:29.5	This is your host, Ralph Burns, founder and CEO of Tier 11 alongside my amazing co-host.
	...

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