Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 24 October 2025
⏱️ 50 minutes
🧾️ Download transcript
Summary
Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story.
We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click performance. Using Tier 11’s Data Suite, we uncovered how creative sequencing, user journey mapping, and first-click CAPI imports reveal what’s driving conversions inside Meta’s new ecosystem.
This episode unpacks what Andromeda really means for your campaigns and how to play Meta’s game the way Meta does.
In this episode:
- Client case study on Andromeda's sequencing impact
- Ad performance analysis: UGC vs. non-UGC ad trends
- Why CPA is a poor performance judge
- Scaling ad spend and performance metrics
- UGC ads and their effectiveness
- Creative targeting and expanding market reach
- Conclusion and call to action
Resources Mentioned In The Episode:
Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite
Meta Engineering Blog Article on Andromeda – https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/
Ad Lab Live Sessions – https://www.youtube.com/@Tier11/streams
Buy Tier 11’s Creative Diversification Package: https://www.tiereleven.com/apply
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Transcript
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| 0:00.0 | Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers need to know about, sponsor to the show here at Perpetual Traffic. |
| 0:08.5 | Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency owners. |
| 0:14.0 | So head on over to perpetual traffic.com to apply to be a sponsor of this show. |
| 0:18.7 | We've been testing this and then also scaling it. |
| 0:20.6 | Last 14 days, we spent 91% up. |
| 0:22.7 | And we can see we're like 2% up in costs, |
| 0:24.6 | 22% down in cost. |
| 0:25.9 | We basically added 88Gs and all the stuff's going good. |
| 0:29.1 | What we've identified is that Andromeda |
| 0:30.9 | has a very specific way that it likes to optimize, |
| 0:33.8 | which is... |
| 0:34.9 | You're listening to Perpetual Traffic. |
| 0:43.0 | Most AI tools are like a helpful assistant that just waits for your command. |
| 0:47.3 | You have no idea. |
| 0:48.5 | You type it in. |
| 0:49.5 | You just give it a piece of content. |
| 0:51.0 | And that's a start. |
| 0:52.0 | And it's all about a prompt, right? |
| 0:55.2 | If you don't get the prompt right then pretty much everything falls apart or you spend more time with prompts than you do |
| 1:01.0 | actively doing the work but at active campaign we believe AI should be more than a passive tool |
| 1:07.0 | it should be a proactive partner imagine that we call We call it autonomous marketing. It's a full |
| 1:14.0 | AI agent that works in the background to help you imagine, activate, and validate. You don't just ask |
... |
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