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This is the Russell Brunson show.

Three million pages, 180,000 images, 2,000 videos.

The government just dropped the biggest document dump in American history, the Epstein files.

I have nothing to do with Jeffrey Epstein.

And somehow, you know less now than you did before they came out.

And everyone's fighting about whose name is in the files.

But that's not actually the real story.

The real story is a propaganda technique that's been used for over 100 years to control

exactly what you know and when you know it.

And whether you realize it or not, the same technique is being used on you right now, not

just by the governments, but by every business has ever controlled the sequence of information you see before you buy. Once I show it to you, you're never gonna look at a new story or sales funnel the same way again. This is the propaganda playbook, where I take the biggest stories in the news, and then I decode the propaganda techniques that are hidden inside of them. And then I show you how to use the ethical version of those same techniques to grow your business. So, let's get into it. Right now, everyone's fighting about whose name is in the files. Left versus right, Trump versus Clinton, who's guilty and who's not? But I've spent 20 years studying the science of persuasion. What I see when I look at this is something completely different. It's not about who's in the document. It's about how the information is being controlled. And once I break down the technique for you, you're never going to unsee it. So look, if you lean right, you're probably ticked off because Trump promised to release these files during the campaign, right? And then he spent basically all of the 2025 just stalling. The DOJ put out the memo saying that there's no client list. Epstein killed himself, case closed, nothing here to see. And then you're sitting there going, wait a minute. Was that what was promised to us? And then if you lead left, you're looking at a president whose name keeps showing up in these files over and over again, who fought the release for months and who only signed the bill after the House voted 427 to 1. And at that point, he basically had to, right? Both of these are totally fair reactions. But here's the thing. I'm not here to tell you which side is right. Okay, that's not what I do. I'm a propaganda expert and I've spent 20 years studying the science of persuasion. I actually own a first edition copy of Edward Brunay's book called Propaganda. And this is literally the guy who invented public relations. And I use what I've learned from that book to bootstrap a company past a billion dollars in sales with no venture capital, just the science persuasion applied to business. So what I'm trained to see when I look at something like the Epstein files isn't who is right, but how is the information being controlled? And what's happening right now? And literally it is textbook. This is one of the most powerful propaganda techniques that were ever created. And by the end of this video, you're going to see exactly how this technique works, where it was invented over 100 years ago. And here's the coolest part. If you're an entrepreneur or a business owner or a marketer, I'm going to show you how to use the ethical version in your own business. Because once you see how the trick works, you can never unsee it. So what's happening with the Epstein files? It actually has a name. In the world of propaganda, it's called narrative control. Edward Bernays called it the invisible government. And I want to read you guys what Bernays wrote about this because I want you to really let the sink in. Okay? He wrote this in 1928, almost 100 years ago. And just listen to how relevant

it is to. I want to read you guys what Bernays wrote about this because I want you to really let this sink in. Okay?

He wrote this in 1928, almost 100 years ago.

And just listen how relevant it is today.

He said, the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society.

Those who manipulate this unseen mechanism of society constitute an invisible government, which is the true ruling power of our country. Now, I want you to think about that for a minute. He's saying there are people behind the scenes, people you've never heard of who are shaping what you think, what you believe, and what you actually want. And he wrote that almost 100 years ago, before the internet, before social media, before AI. It's a thousand times more true now than it ever was then. So here's the principle underneath all of it. And it's super simple. Whoever controls the sequence of information controls what people believe. Not the information itself, the sequence. What's the thing you see first? And then what do you see second? And what do you never see at all? And then what gets put front and gets put it front and center and what gets buried that's the whole game all right now when you map this

onto the epstein files you're watching a masterclass of this technique play out in real time so let me

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