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The Russell Brunson Show

I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8982 Ratings

🗓️ 30 March 2026

⏱️ 70 minutes

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you have to go back to why we ended it in the first place. For over a decade, FHL wasn’t just an event - it was the heartbeat of an entire movement. And we chose to walk away from it at its peak. Not because it wasn’t working, but because the world had changed. AI is compressing decades into days, and I knew the old playbook wouldn’t build the future. So I stepped back, created space, and started rebuilding everything from the ground up. What I didn’t expect was what happened next. The community didn’t move on. People kept asking for it, talking about it, missing the connection, the energy, and the transformation. At the same time, I was deep in the trenches discovering something new - how funnel hacking combined with AI is changing everything. Faster launches, higher conversions, smaller teams, bigger impact. And that’s when it clicked… we had to come back. Not as a reunion. Not as nostalgia. But as something completely different - an encore event built for the next generation of entrepreneurs. Key Highlights: ◼️Why we ended Funnel Hacking Live at its peak - and what had to change before it could come back ◼️The official announcement of the Funnel Hacking Live Encore event (and why it’s a one-time experience) ◼️How AI is compressing decades of business growth into days - and why most people are still using it wrong ◼️The breakthrough moment where AI + funnel hacking became the ultimate unfair advantage ◼️Behind-the-scenes examples of campaigns built in hours instead of months - and why they outperform everything At the end of the day, this episode isn’t just about bringing back an event - it’s about stepping into a new era. There are moments in your life where everything shifts… before and after. I believe this is one of those moments for entrepreneurs. The return of Funnel Hacking Live isn’t about going backward - it’s about preparing you for what’s coming next. The only question is: will you be in the room when it happens? ◼️https://www.funnelhackinglive.com ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Do you have a funnel, but it's not converting?

0:02.1

The problem 99.9% of the time is that your funnel is good, but you suck at selling.

0:07.1

If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.

0:14.7

That's selling online.com slash podcast.

0:17.9

This is the Russell Brunson Show.

0:23.7

When we first launched Funnel Hacking Live, what we did and how we structures was very

0:27.5

unique.

0:28.0

It was very different.

0:30.3

But there's the confines of what you're expecting in an event.

0:33.3

And other events are looking more and more similar to this.

0:38.3

There's so much value in us. And other events are looking more and more similar to this.

0:42.8

There's so much value in us having an industry event, and I love it.

0:43.3

I love getting together.

0:44.3

But I want to create the next thing when you show up,

0:46.3

that it's way different.

0:51.3

And I want to create something that you're not going to expect.

0:55.0

Something to keep this going.

0:57.0

And I don't know exactly what it looks like.

1:00.0

But I have a vision for something and it looks kind of like this, but it looks different. What's up everybody? What's up, my funnel hackers? How are you guys all doing today?

1:26.3

Oh man, so great to see your beautiful

1:27.9

faces. On Zoom, I can see your faces. We're in a few different Zoom rooms, but if you're on Zoom right now, please hear your cameras on a wave around to me. If you're watching on Instagram or Facebook or YouTube or anywhere else, I can't see you, but everyone on Zoom, I can see you guys. And I'm so excited to be hanging out with you guys right now. This is crazy. This is like so much nostalgia and like such a blast from the past. Like somebody just crazy things, like emotions I'm feeling right now. We announced what like 10 days ago, 15 days when it was that we were going live today to talk about what's next, what's happening, like why and a whole bunch of other different things. And now we're here. It's been crazy. Those who have been following the journey, I've been going live every single day,

2:03.3

talking about funnel hacking live in the past,

...

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