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Traditionale Media ist fällig.

Die Information ist flourishing. Es ist Zeit für ein new kind of Media.

Das Thema opens the marketing materials for a new startup called the project for good information.

It wants to counter the problem of right-wing misinformation and, quote, restore social trust in the media.

We go to Teddy Schleifer, has the story. Hi, Teddy. Hey.

So the existence of this organization hasn't been reported before. What's going on?

So the project for good information is the outgrowth of a lot of energy and money that's been spent by the left over the last few years to try and find a counterweight to sort of conservative media.

And what we're reporting here at Recode is there is a new effort of foot. It has not been publicly announced.

It's kind of beginning quietly in progressive donor circles to try and build a new media ecosystem.

This group called a project for good information. They're seeking $65 million and they're beginning to talk with some donors about this.

And we got a hold of some documents that speak to this new effort.

Can you tell me more about who's behind it and what else they've done?

Sure. So the founder of this organization is someone named Tara McGowan, who has become a pretty big player in democratic politics over the last few years.

Her organization up till now has been called acronym, which is something that is not a household name on not under any illusions about how closely people follow this stuff.

But it is a powerful democratic advocacy group with a super PAC, with a nonprofit arm.

The acronym probably is most widely known for its ties to the startup that very infamously bungled the 2020 democratic Iowa caucuses.

But acronym has been controversial. Tara McGowan, the operative behind this, is controversial. I think even her defenders would admit that.

But she's someone who believes that conservative media has become a big part of the public discourse and progressives have not countered it sufficiently.

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