The Problem With Tribalism: Michael Morris
The Problem With...
James Smith
4.9 • 9.5K Ratings
🗓️ 21 April 2026
⏱️ 71 minutes
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| 0:00.0 | If you were living in Germany in that point when you're in the military, you would have been a Nazi, |
| 0:03.9 | a people would have just done what they were told. Is that right? Most ordinary Germans were like, |
| 0:08.2 | well, everyone else seems to think it's okay, so I guess I'm okay with it. The people who are a little |
| 0:14.0 | bit antisocial, those are probably the people who didn't go along with it, but the normal people |
| 0:19.4 | are very vulnerable to getting pulled |
| 0:21.7 | into what the mainstream is doing. |
| 0:24.1 | Michael Morris is a renowned cultural psychologist and Columbia Business School professor. |
| 0:27.9 | He is best known for his research on how culture shapes decision-making and his award-winning |
| 0:31.6 | book on group identity, tribal. |
| 0:33.6 | Michael, what's the problem with tribalism? |
| 0:35.6 | Tribal psychology contributes to conflicts, but it is not true that tribal instincts are a hardwired hate for outsiders. |
| 0:42.7 | There's this myth that hate has been unleashed in the world. |
| 0:46.5 | That's nonsense. |
| 0:47.2 | We have conflicts today, but so did previous generations. |
| 0:49.9 | And it's because of our ordinary group psychology in interaction with some things in our world that are new, like social media that creates distorted signals. |
| 0:59.0 | Would it be right to assume that the political stance of a country would be down to its culture? |
| 1:04.0 | One of the arguments I might make in the book is that... |
| 1:08.0 | For those that have probably followed me for a long time on social media, you would have seen the books that we'd have to market and promote to become a three times number one best selling author. |
| 1:15.6 | The fitness business with over 125,000 people go through it, New Tonic, which has recently raised a $20 million evaluation. |
| 1:22.5 | I've had to be very much involved in marketing online using social media. |
| 1:25.7 | And for that reason, I now share the skills and expertise and experiences with other people so whether you're an accountant a personal trainer a physio or someone looking to build a personal brand online I now help people do it rather than wasting your time during this podcast tell you more about it I just ask at some point you either go to james smith.business the website to check out my business mentorship or go to my YouTube James smith business or my Instagram James Swift Business. Listen to the things that I'm saying. Check out some of my content |
| 1:48.0 | and see if it vibes with you. Okay, that's enough of your time. Let's get back to the episode. |
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