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The Problem With...

The Problem With Air Fryers: Lucy Lord

The Problem With...

James Smith

Society & Culture

4.99.5K Ratings

🗓️ 28 April 2026

⏱️ 79 minutes

🧾️ Download transcript

Summary

Lucy Lord joins James Smith for a wide-ranging conversation that starts with the air fryer sitting unused on 70% of UK kitchen counters and ends up tearing apart everything from protein marketing scams to the slow death of the British night out. A best-selling cookbook author and the woman behind Supper Club, Lucy is back with her third book, Love Your Air Fryer, and makes the case that cooking your own food is the most underrated act of self-care left in the modern world. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com Lucy Lord's Website – https://www.lordlucy.com Lucy Lord On Instagram – https://www.instagram.com/lordlucy/ Lucy Lord on YouTube - https://www.youtube.com/ ⁨@lordlucyfoodstory⁩ She explains: ◼️ Why the air fryer is the most underutilised tool in your kitchen ◼️ How cooking is the lowest-hanging fruit for looking and feeling better ◼️ The protein con quietly corrupting your supermarket shop ◼️ Why "increasing your surface area for luck" works in dating, business and life ◼️ How "touching your future" rewires what you think you're capable of Chapters: 00:00 Intro 01:00 The Air Fryer Problem No One Talks About 03:50 Why Cooking Is the Most Underrated Form of Self-Care 06:37 Air Fryer vs Oven — Why the Oven Is Becoming Obsolete 11:19 The Apple vs Probiotic Soda Con 12:54 Skipping the Foundations and Chasing the Trends 15:33 The Protein Ball Scam Exposed 19:23 Protein Water, Huel and the Death of the Real Meal 22:05 Why Britain's Grab-and-Go Culture Is Broken 23:15 James's Brutally Honest Review of Japan 27:44 Karoshi — Japan's Death From Overwork Crisis 29:09 The Birth Rate Collapse Hitting the Western World 32:11 Hustle Culture Is Stealing Men's Best Years 34:35 The 200 Dates That Led James to Tay 37:11 Lucy on Whether She Actually Wants Kids 39:01 Increasing Your Surface Area for Luck 39:45 Volume vs Intensity — The Dating Strategy That Works 43:52 GLP-1s, Smartphones and the Death of the Night Out 45:55 The Quiet Crisis of Men Disappearing From University 47:03 The Mumps, the Missed Lectures and James's Year of Chaos 50:21 Is a University Degree Even Worth It Anymore? 53:13 Inside Lucy's New Book — Love Your Air Fryer 58:39 Why James Is Forcing Lucy Onto YouTube 01:04:02 The Random Idea That Sold 3,500 Hats 01:06:28 How to Start a YouTube Channel With Just an iPhone 01:10:18 The Advice You Give Is the Advice You Need 01:10:33 Why James Avoids Gratitude 01:12:18 The Car as Forced Gratitude 01:13:04 Touching Your Future — The Concept That Changed Everything 01:17:46 Where to Find the Book, the Hats and Supper Club Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Drinking on dates is fucking stupid because drinking really reduces your judgment of character. You're much more likely to shag someone you're not interested in. When I think of dates that I'd been on in the last year or so, none of them have included alcohol. Back in the day, it was completely different, and I kind of needed that to ease the anxiety almost. When you meet someone in person, you can tell whether you like their energy or their charisma or how they come across and it's so different. Lucy Lord is a two-time Sunday Times best-selling author and recipe creator known for her simple made special approach to cooking. Lucy Lord, why is the problem with air friars? The biggest thing I think is the ritual. We live in a world where convenience is kinged. You can now get your shopping from down the road.

0:37.5

You can get it delivered to your door.

0:38.6

To speed up time, that's great, but it's in the actual ritual that we're missing out on. Often it's one of the only moments in the day where we're actually stopping and doing something for ourselves. I guarantee there are people out there. They would look to a peptide stack rather than their nutrition. older we get the more we realize that those foundational things are.

0:55.5

So this very moment here that I could have got thousands of pounds to sit here and promote a greens powder that doesn't do anything. But instead, I decided to pay for every aspect of this podcast myself and just ask you that if we're in the UK, USA, UAE, to please try and get a can of Newtonic.

1:11.7

Australia, we're coming incredibly soon. We're in the manufacturing process. And for any of you that can, please do try our Newtonic creatine sticks. They are the shit. You can head to Newtonic.com to see what's available to you. And I will let you now get back to the episode. Lucy Lord, what is the problem with air fryars? The problem with air friars is not so much the

1:29.7

air friars themselves, but the underutilisation of people having them. So 70% of UK, or just over

1:36.9

70% of UK households have an air friar, but the problem is that we tend to just use it for two

1:43.2

things, which is nuggets or fish fingers and chips.

1:46.7

So I think it's the underutilisation of them.

1:50.2

Are we looking at this as an efficiency problem, as in people have a very small, quick oven

1:55.2

that they could use, or a creativity problem, that there's a wide variation of snacks and meals that people can cook with

2:02.3

them, or a mixture of both? A mixture of both, probably. I think for most people, they sit on the

2:07.9

kitchen counter taking up space, not the most aesthetic thing in the kitchen, and they're only

2:12.4

using them for a handful of things. Whereas the reason I wrote the book is because I wanted people to know an

2:19.0

experience that you can use. It's one of the most versatile tools that we have in the kitchen,

2:22.7

and you can use it for so much more than what we're using it for at the moment, which is predominantly

2:27.5

just beige food or reheating like leftovers and things like that. I know that a lot of people

2:32.9

at the moment can think, oh, no, and I'm holding it in front of me for those watching it on video. We've got your new cookbook here, Love Your Air Frye. Some people are going to look at this and go, oh, not another recipe book. But here's the thing. At the moment, we have this massive optimization scene happening. We've got peptides. We've got, you know, everything under the sun,

2:52.9

people trying to look better, feel better, whatever. People have forgotten, really, that eating

2:57.3

and eating better and a more, you know, varied nutritional diet is probably the lowest hanging

3:03.5

fruit to look in and feeling better. Was that a big part of the book process too?

3:08.5

Yeah, massively.

...

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