Hi everyone welcome to the A6 and Z podcast I'm Sonel and today we are talking about one of my many but actually probably most favorite topics the future of audio.

Our special guest is Gustav Schoderstrom, the chief R&D officer of

Spotify, which is the world's most popular audio streaming subscription service.

As a reminder, none of the following should be taken as investment advice.

Please see a six and C.com slash disclosures for more information.

Also joining this episode is a six and the general partner Connie Chan, who covers

consumer, writes a lot about tech trends and product in China and beyond,

alternative monetization models and more, and she and I have actually done a

couple of podcasts on podcasting one a

podcast about podcasting with Nick qua and the other on how we at A6 and Z

podcast you can find both of those episodes as well as other resources on the topic at

A6 and Z.com.

Ptoasting. Note also that Spotify actually got into podcasting in 2015. We were actually included as one of

their launch partners for that among select others since they were huge fans of the

pot. We still are, so it's still true. Thank you. Anyway, in this episode, we actually go beyond

podcasting to talk about the broader category of audio,

past, present and future.

So we chat about the parallels and differences in audio and video

including referencing an episode I recently did with Eugene Way on Tik-Tock

which you can also catch in this feed. We discuss the trend of interactivity as well as augmented

audio and where we are right now, what's possible, what are the challenges. We

talk about where podcasting and music converge and diverge and on user experience and design as well as technically in machine learning and finally we go deep on recommender systems the idea of quote hearing like an algorithm and where subscription models come into

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