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Hi and welcome to the A16Z podcast.

I'm Lauren Murrow. Gen Z, those born between 1995 and 2010,

now make up 35% of the population, represent $143 billion in spending power. This episode is about how brands can better

understand, collaborate with, and resonate with this hugely influential

segment of consumers. Our guest Tiffany Zong is the 24-year-old CEO of Zebra IQ, a company that helps

brands interpret the wants of GenZ consumers and helps GenZ creators turn their content into

businesses. In this conversation, Tiffany and A16Z general partner Connie Chan

discuss the key differences between Gen Z and millennials, the growing power of short-form video

and platforms like Tik-Tok and YouTube,

are changing perception of luxury,

and how Gen-Z is shifting the paradigm

around money, education, and work.

The pair breaks down how brands can partner

with Gen-Z influencers in a way that's compelling, not

cringe-worthy, and why when it comes to memes and the art of emoji, you're probably doing it wrong.

The first voice you'll hear is Tiffany, followed by Connie.

If you don't have the youth using your product

or talking about your product or sharing your product,

to break it to you, you're irrelevant.

And so that's why every single company that is targeting consumers

...