If you've got a winning Facebook and Instagram ad, the worst thing you can do is create a bunch of

different ad creative that's different from it, right? To test and see if you can best it now.

I'll tell you what to do in this episode, but a client recently came to me with a question and this

client had a very good performance, like honestly a very good performing ad that like I'm running for

the client and he was like what other videos should I create and my answer was like let's not

reinvent the wheel here's some advice you're just going to iterate on what's already working

and so in this episode I'm going to give you some of the same advice that I gave him. It's my step-by-step

approach to maximizing an ad that's already working by testing different hooks without

rebuilding the entire ad from scratch. And so what you want to do is think about what part of your

video ad is really working.

And then can you see or dive into that and look and kind of figure out why it's working?

And then just create different little pieces of that portion

and still keep the whole video largely the same.

And by the way, if you have like a graphic text on an image and it's really working, the same

technique applies.

What is really working about that ad?

Just try changing, keep the ad largely the same, but change different parts about it.

Change different colors in it, for example.

Or maybe just change the wording in it, you know, or maybe change the types of images, but

keep all the colors in the wording the same. So here's what most people do wrong. We already covered this. One ad works, so we go way over,

and we try different other ads to work along with it, okay? And the smarter approach is just to test

different portions of the ad. In this client's case, we just tested different pieces or different hooks.

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