This episode is brought to you by DNA Fit, providers of state-of-the-art genetic testing.

Their services build a roadmap for your individualized health, fitness, and lifestyle goals

by testing the genetic markers that make you unique.

As a podcast listener, you get 30% off by going to DNA-Fit and using the code,

Primal Blueprint at checkout.

Also brought to you by Primal Mayo, made with pure avocado oil, organic cage-free eggs,

vinegar derived from non-GMO beets, rosemary extract, and a dash of salt.

You can turn any traditional dish into a superfood with just one serving.

Healthy mayo, who knew?

The following Mark's Daily Apple article was written by Mark Sisson and is narrated by Brock Armstrong.

The power of your food dollars.

First off, let's make no mistake.

Americans are still binging on junk food.

No one is declaring the end of fast food.

Financial trends show us as much, as does a casual look around.

That said, there's plenty to suggest that we find ourselves at an interesting junction these days when it comes to the food economy.

We're seeing big packaged food giants who lost $4 billion of the market share last year

initiate healthy or sustainable changes that they

hope will drive consumers back to their product lines. Several fast food chains are doing the same.

It's all part of a big food versus granola startup movement, as described by a recent

Fortune magazine analysis of the food industry,

a review that highlights the increasing role of health goals and smaller sourcing,

...