The Power of Targeted Ads With Rick Mulready

The CEO Teacher Podcast

Kayse Morris

Marketing, Edupreneurs, Teachers, Entrepreneur, Teacherspayteachers, Business, Teacher, Educator

5 • 734 Ratings

🗓️ 10 April 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rick Mulready, my coach and the host of Art of Paid Traffic, works with entrepreneurs to help them grow their business. Rick has been in online advertising for nineteen and a half years and has worked with major brands like: AOL, Yahoo, Funny or Die, Vibrant Media and many others all over the world.

Rick’s background is in online advertising and his focus is Facebook and Instagram advertising. He teaches people how to get leads in sales consistently on those platforms since they are the most cost-efficient platforms out there at the moment for advertising your business online.

For the longest time, Rick Mulready was my best kept secret. Seriously! I never told anyone about him. He has completely changed the game for me when it comes to marketing and I want that for you too. Rick is a wealth of knowledge for all things Facebook advertisements and I truly am so excited for him to share what he knows with you today.

We are just getting started with Facebook ads and I can’t wait to bring Rick back on the podcast to share more of how you can use Facebook ads in your business.

In this episode you will learn:

How Rick left the corporate world, hired a business coach and shifted his mindset about his business.
About his Foundations course and how this program helps you create ad campaigns that work from start to finish.
The importance of understanding the basics of Facebooks Ads before outsourcing.
About having a holistic understanding of your audience to leverage the targeting capabilities in Facebook Ads Manager.
What cold, warm and hot traffic is and how to target them.
The power of a lookalike audience.

Links and resources mentioned in this episode:

RickMulready.com

The Art of Paid Traffic Podcast

Join Rick on Instagram

DOWNLOAD MY 10 STEP GUIDE TO SELLING YOUR TEACHING RESOURCES HERE!

CEO TEACHER® RESOURCES:

Check out my CEO Teacher® Amazon Books HERE!

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The CEO Teacher® Facebook Group

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Episode Show Notes: https://kaysemorris.com/podcast/2802/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, go-getters and welcome to this amazing podcast episode where I am interviewing my coach,
0:08.0	Rick Mulready. We are going to take a deep dive into Facebook ads. If you're new to the game,
0:14.6	if you've already been doing Facebook ads, there is so much valuable content in today's interview.
0:20.3	We went for an hour and we could have
0:23.3	kept talking again and again. I even invited Rick back to do multiple episodes with us because
0:28.2	there is just so much to learn. And I am so excited to give it to you guys and just let this be
0:35.6	a new part of our journey together where I'm going to be interviewing
0:38.3	people that are doing amazing things in their industry and in return it's going to help us
0:44.5	grow our business. So I'm going to quit talking so we can jump into the show. Welcome to the
0:51.3	Go Getters podcast where we talk about all the secrets to marketing your online business.
0:57.3	This former teacher turned GoGetter now runs a successful online business after leaving the classroom behind and thinks you can too.
1:06.2	Here's your host from the blog, Teaching on Less, Casey Morris.
1:11.3	Hey, Rick, and welcome to the GoGetters podcast.
1:14.9	Thank you.
1:15.6	I'm so grateful to be here.
1:17.1	Thank you for the opportunity to have me.
1:18.3	This is so crazy.
1:19.4	I can't believe that my coach is on my podcast right now.
1:23.7	You told me right before this, we got going here.
1:25.9	I'm going to share this with everybody that you were nervous about making sure they're recorded and everything like that.
1:31.6	Yeah, that's a lot of pressure.
1:32.8	No, no.
	...

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