What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to Founder's Journal, My Personal Audio Diary, where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team, or a new product. Today, I am talking about the power of storytelling.

It is the most important skill for a builder, and it doesn't get the love it deserves.

I'm going to share why great storytelling is key in your career and how you can level

up your own storytelling. Let's hop into it.

So I have a quick story for you. For those of you that don't know, I went to the University

of Michigan for undergrad, where I studied business. And like most business programs,

Michigan's most in-demand jobs were investment banking, private equity, and consulting.

And because of that, most students ended up caring about the same set of hard skills

while taking classes. Those were financial modeling, Excel, portfolio construction, and

operations. Don't get me wrong. These are really valuable and important skills, but I can

confidently say, from my experience building a business from the ground up, that none

of these skills are the most important skill to be a successful builder. And ironically,

the most important skill is one that most business schools and business school students

scoff at. That skill is storytelling in the world of technology, where skills are more

commoditized than ever before. Business is more competitive than ever before, and the talent

market is more competitive than ever before. Storytelling is one of the greatest competitive

advantages for a knowledge worker. I experienced this first hand at Morning Brew. In the early

days of the business, all we had was a product and a vision. We were unproven entrepreneurs,

we weren't making money, we were building in a hyper competitive space, and we had zero

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