For the last several years, as I've been so fortunate to work with boutiques one-on-one

and in small groups and to coach them along the way, one of the topics that I personally

find the most joy in talking about because I feel like it yields the biggest results in the

change of a business is actually not even really business related. It's actually mindset related.

I have been surprised so often in my own life and in the lives of others that have actually

implemented mindset strategies along the way. Just what a huge difference it actually makes.

You know, you can have the most successful business in the world, but if you aren't enjoying it

and you don't

feel good about it and you feel a lot of anxiety about where it's going, is it really worth it?

Or do you feel like you want to build a business of whatever size, but you want to actually

enjoy it along the way? You want to feel like you are living and doing what you are meant to be

doing here on this earth.

And that's where I feel like this practice of just mindfulness and mindset accountability and daily habits really comes in. So today on the podcast, I couldn't be more happy to explore

this with an actual boutique owner who I have been so fortunate to know and to work with for several years.

Gretchen Hilley is a dear friend of mine, and we have an awful lot in common from being in the

Western industry to her being one of our very first OG boutique hub members. Today, Gretchen's

going to walk through her journey of highs and lows in the boutique business as she started and launched and grew her business

rolling ranch. But she's also going to talk about the highs and lows of live selling and

bringing on staff and then not having staff and then finally bringing on her husband today.

You know, the last several months as I've run into Gretchen at markets in different places,

I've noticed a big change in her.

She has such a glow about her and a light about her, and she seems so much more peaceful and

...