The Keys To Boutique Success with Michiko Seto, Blooming Boutique
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 21 February 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
Welcome to today's episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she's here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you're a brick-and-mortar business or an online boutique, there's something for everyone in this episode. So sit back, relax, and let's dive in!
Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You'll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand.
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
Resources:
Ashley Alderson: Instagram
Michiko Seto: LinkedIn
Transcript
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| 0:00.0 | I hope you guys have the energy to handle this week's podcast because it is so, so good. |
| 0:07.1 | I have been so excited to bring Mishikoseto, the founder and owner of over 11 boutiques in Delaware, |
| 0:13.0 | to the show. |
| 0:13.9 | She's been a part of the boutique hub, the boutique summit. |
| 0:17.2 | She's been a part of our mastermind in retail boot camp. |
| 0:19.6 | And so I have loved getting to know her, |
| 0:21.6 | her infectious personality, and her super smart business strategy. And finally today on the podcast, |
| 0:27.4 | you're going to get to learn from her too. So if you are a brick and mortar store, I highly, |
| 0:32.6 | highly recommend you listen to this. But if you are an online business, I don't want you to shy away either, |
| 0:38.5 | because honestly, there's so many great pieces of advice she gives for events and promotions |
| 0:43.1 | and mindset and growth, leadership, and hiring that really span no matter what type of store |
| 0:49.3 | you are. Michiko has stores that have apparel and gift and pet and men's. |
| 0:54.6 | She has a bead business, a wholesale business, and an internet business. |
| 0:58.6 | She really has done some amazing things in her career. |
| 1:01.2 | So I can't wait for you to get to meet my friend Mishiko. |
| 1:05.5 | Her energy is contagious and you guys are going to walk away with pages of notes. |
| 1:09.6 | This is a great one. |
| 1:10.7 | Let's get started. |
| 1:16.8 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 1:21.5 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. How do we |
| 1:27.0 | scale your company and do it with the balance and the happiness that we all seek? |
| 1:31.3 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
... |
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