The Power of Perspective: Neuro-Association | Episode 299
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 17 February 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Success doesn’t come wrapped in a pretty bow—it usually shows up looking like a complete disaster. The problem? Most people take that as a sign to quit instead of recognizing it as a necessary step toward growth.In this episode, Trevor Cowley breaks down Neuro Association—the mental framework that separates winners from everyone else. If you can rewire your mindset to see struggle as progress, you’ll outlast the competition and hit levels you never thought possible.
If you are ready to level up personally and professionally, go to joinrbo.com
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.4 | Welcome back to another episode of Real Business Owners with your boy, Trevor Cowley. This episode |
| 0:28.8 | is a solo. I think you guys are going to enjoy it. I'm not going to waste any more of your |
| 0:33.0 | time with this introduction, but per usual, if you're ready to level up personally and professionally, |
| 0:38.1 | go to real business owners.com. Enjoy today's show. Welcome back to another episode of real business |
| 0:43.0 | owners with myself, Trevor Cowley. This week I want to talk to you guys about a few different things, |
| 0:48.0 | so I'm going to hop around just a little bit. And I want to start out with Neuro Association |
| 0:52.1 | on the Real Business Owners Mastermind call. |
| 0:55.0 | I touched on this a few weeks back. |
| 0:57.2 | And I think it's just a really, really important topic because more often than not, that |
| 1:01.6 | anything that's good that's going to happen for us in our life will appear to be negative |
| 1:07.0 | when it first shows up on your doorstep. |
| 1:09.8 | So usually the thing that's going to redirect us to |
| 1:13.1 | the path that we should be on or to be able to do the big thing isn't going to come wrapped up in a |
| 1:19.0 | pretty bow. Usually it looks like a shit storm. It's going to throw you a curveball that you didn't |
| 1:24.1 | really expect. And the reason that is is because the path that you're on, |
| 1:28.6 | it's probably a path that you're on for a reason. And the reason is, is you believe that you could |
| 1:34.6 | actually do the things if you just take little baby steps and you honor this thought that you |
| 1:40.4 | have in your head that you need to go down this path and do it your way. The problem is, |
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