Hello, everyone, and welcome back to another episode of On the Line.

Today's episode is with Georgia Larson, who is the founder of Dora Larson, which is a lingerie brand that I'm obsessed with.

And I just thought it would be fun to have her on the show.

So welcome to the show, Georgia. Hi. For a really really long time i thought your name was dora yes a lot of people think that

i still get called dora on a daily basis who is dora so dora um she's kind of like my little um

good luck charm she's basically um she was my first dog she's a little bichon fris

oh that's what my mom is oh yeah and she was very sweet um she so i i set up a fashion blog actually

when i was like 18 and i called that dora's fur and that fashion blog like opens loads of doors for me

in terms of like getting a job and meeting people and stuff like that.

So she kind of became my little good luck charm.

The blog was called Dora's Fur.

Yeah.

God, that's cute.

So basically it's a really weird story.

But that basically comes from my mom gave me a little letter one day when I went to uni with a little snippet of Dora's fur inside of it as like a good luck thing.

And so the blog was called Dora's Fere.

Really weird story.

But yeah, so Dora is a name that I've kind of used quite a lot, I think. And I didn't, I don't know, I didn't really want to name the brand after myself. So I was like, oh, I'll name it Dora last and after my dog instead. That is so cute. I mean, sometimes I look at my dog and I'm like, can I just cut some of your fur off so I can always have you. and put it in a little letter and take it with you everywhere you go. Do you still have that piece of fur?

I do.

I do.

I've got it.

Oh, I love dogs so much. Yeah. And I think it has been a good luck, charm, because like definitely the brand's done way better than I thought it would. Yeah. So, yeah, I feel like that Dora name will kind of carry on with me forever in some way. So nice. Okay, well, I want to get into your brand, of course, but I want to start before that and kind of like talk about how you got into this. You at school, what you've thought about because I think there's so many people listening who might be a little bit younger or they're just thinking like how does somebody

...