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Dear FoundHer...Real Founder Stories for Women Small Business Owners

The Power of Knowing When to Let Go with Jill Smokler, Founder of Scary Mommy

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Ceo, Entrepreneur, Entrepreneurship, Women In Business, Careers, Small Business, Marketing, Business, Bobbi Brown, Female Founder, Pivot, Business Owner, Foundher

4.91.1K Ratings

🗓️ 17 February 2022

⏱️ 46 minutes

🧾️ Download transcript

Summary

In today’s episode, host Lindsay Pinchuk sits down with Jill Smokler, Founder of Scary Mommy. They discuss Jill’s sale of her company, when and how she left, and how she has moved forward.

What began as an innocent way to chronicle Jill’s journey of motherhood, quickly transformed into one of the largest online parenting communities. For ten years, Jill was the face of her brand, Scary Mommy, an online platform for parents all over the country to share their stories and advice on parenting. While Scary Mommy brought Jill a lot of happiness and success, there came a time when she felt overwhelmed and unhappy. While Jill never imagined leaving Scary Mommy, this decision ultimately ended up being the best choice for her well-being. Through this experience, Jill has been able to develop the next steps of her life and encourage others to do the same. You can catch her next chapter through her podcast: She’s Got Issues.

Tune into this week’s episode of Dear FoundHer… for an honest conversation about the highs and lows of selling a business. Learn more about the importance of exploring your options, accepting help, and engaging in your community so you can make the transition of moving on easier.


Quotes

• “Once I saw that it could become something beyond a mommy blog, I made it my mission to make that happen.” (08:57-09:05)

• “I really thought I knew everything about Scary Mommy’s needs and how to develop it to the next level, but I didn't. I should have talked to other founders and entrepreneurs who have been there before because we learn these lessons.” (14:45-15:00)

• “When someone wants to buy you, you're the one in demand.” (16:33-16:37)

• “You are absolutely the person who knows the most about your brand, but you know nothing about how to sell it and how that process works. One does not equal the other. Put your pride aside and be humble that you can't do it all.” (17:49-18:13)

• “I was given the choice of coming up with a role I wanted to play or leaving the company. I racked my brain and couldn't think of anything else I wanted to contribute to the company. I realized that I'd had enough and that was a great feeling.” (29:30-29:49)

• “Really look into your domain and your social media handles. I've many times thought of great names I want to use only to look up the Twitter and Instagram handle to see it's being used for something that's totally different that you don't want to be associated with.” (40:30-40:46)

• “I told myself if it wasn't fun, that I had to walk away.” (41:10-41:13)


Connect with Jill Smokler:

Instagram | http://www.instagram.com/jillsmokler

Website | https://www.shesgotissues.com/

Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher

Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

For more from Lindsay Pinchuk:

• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/

• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/

Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats,

0:08.0

you burn the men'side oil, you pour your heart and soul into everything that you do. But without a

0:13.0

doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk,

0:18.8

host of the Dear Founder podcast. I say this because I've lived it for over a

0:23.2

decade. I started my first company with $500 in my pocket and a baby in my belly. I grew it and I sold it all.

0:31.0

This podcast is my weekly letter to you. We'll talk all things starting, growing, nurturing,

0:37.2

and in some cases even selling a business.

0:40.2

Together with some of my closest contacts, I'm here to help you find your own success, whatever

0:44.7

that means to you.

0:46.4

The ride as a founder is the ride of your life.

0:49.1

So come on and join me for another episode that will get you one step closer to reaching

0:53.5

your own founder goals. Welcome back to another episode that will get you one step closer to reaching your own founder goals.

0:55.4

Welcome back to another episode of Dear Founder. Today's episode is a unique and special one,

1:00.7

and I'm really excited for you to meet Jill Smokler, founder of Scary Mommy and host of the

1:05.6

new podcast, She's Got Issues with Jill Smokler. But before I introduce you, we talk a lot about community in today's episode and how important

1:14.9

community has been to both me and Jill and our success as entrepreneurs.

1:19.8

So on that note, I want to remind you about the dear founder Facebook community.

1:24.4

It's a place for you to connect, offer advice, and ask for support from other founders

1:29.5

and entrepreneurs. I also go live there often to answer your questions. Please make sure to

1:35.3

click the link in the show notes and request to join. It's free and I'd love to see you there.

1:40.8

As I mentioned, I'm really humbled to share today's episode with you.

1:45.8

It's one of the most honest conversations I've had here on the podcast about someone else's

...

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