How to Create a Community Focused Brand That Generates Loyal Customers and Inspires Change with Angie Tebbe, Co-Founder of Rae Wellness
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 22 February 2022
⏱️ 38 minutes
🧾️ Download transcript
Summary
In today’s episode, host Lindsay Pinchuk is joined in conversation with Angie Tebbe, Co-Founder of Rae Wellness to discuss her transition from the corporate world into entrepreneurship. Angie dives into how she created a brand that is focused on community and longevity.
After a well-spent 13-year career at Target, Angie knew it was time for her next adventure. With a holistic childhood, lifelong passion for well-being, and a relentless thirst for knowledge, Angie became inspired to form Rae Wellness, an inclusive, holistic wellness company that provides natural products at affordable price points. While starting a business from the ground up comes with many challenges, Angie would advise any aspiring entrepreneur to focus on listening to the consumer’s wants and needs. Because when you build a community-focused brand, your business will succeed in the long run.
Tune into this episode of Dear FoundHer… for an in-depth conversation about how to successfully introduce a brand to the market. Learn more about the importance of active listening, having a strong digital presence, and immersing yourself in your community so you can create a lasting brand that forges positive change for all.
Quotes
• “I made the decision to leave my corporate career in pursuit of a ‘why,’ not a ‘what’ or a ‘how.’” (07:00-07:04)
• “Everything you do in life prepares you for the next thing.” (10:33-10:36)
• “Nothing will prepare you to start a business. You just have to do the best job you can with the information you already have.” (11:00-11:04)
• “It doesn’t matter how good of a marketer you are. If your products don’t work, it’s not going to work.” (12:51-12:57)
• “I think brands have an opportunity to make change.” (20:40-20:44)
• “As you're having conversations with investors, you need to understand what you're going to be headstrong about, but also open enough to understand feedback.” (23:22-23:32)
• “Being digitally native has been amazing because we have cultivated a community and we have cultivated a conversation.” (27:44-27:52)
• “Community is everything to a brand. Don’t just focus on how many customers you can get, focus on how many customers you can keep.” (29:19-29:31)
• “As an entrepreneur, you need to hang in there long enough so there is time for it all to work out. You need to make sure you have patience with yourself knowing that it's going to take 5-10x longer than you think it will. Good and lasting things take a long time to create.” (31:58-32:26)
Connect with Angie Tebbe:
Personal Instagram | https://www.instagram.com/angie_tebbe/
Business Instagram | https://www.instagram.com/raeforwellness/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
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For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:09.7 | you burn the minite oil, you pour your heart and soul into everything that you do. But without a |
| 0:14.8 | doubt, the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, |
| 0:20.5 | host of the Dear Founder podcast. |
| 0:22.7 | I say this because I've lived it for over a decade. |
| 0:25.8 | I started my first company with $500 in my pocket and a baby in my belly. |
| 0:30.5 | I grew it and I sold it all. |
| 0:32.7 | This podcast is my weekly letter to you. |
| 0:35.5 | We'll talk all things starting, growing, nurturing, and in some |
| 0:39.7 | cases even selling a business. Together with some of my closest contacts, I'm here to help you |
| 0:44.9 | find your own success, whatever that means to you. The ride as a founder is the ride of your life. |
| 0:50.8 | So come on and join me for another episode that will get you one step closer to |
| 0:55.0 | reaching your own founder goals. Welcome back to another episode of Dear Founder. I'm really excited |
| 1:01.4 | for you to meet today's guest, Angie Tabby, founder of Ray Wellness. But before I introduce you, |
| 1:06.9 | Angie and I talk a lot about the importance of community in today's episode and how listening |
| 1:11.7 | and hearing your community can elevate your brand. So on that note, I want to remind you |
| 1:16.9 | about the dear founder Facebook community. It's a place for founders to connect, offer advice, |
| 1:22.0 | and ask for support. Make sure you click the link in the show notes and request to join because |
| 1:26.7 | it's free. But if you want a little bit more for me, notes and request to join because it's free. |
| 1:31.9 | But if you want a little bit more for me, I invite you to join me once a month in my new exclusive group, Founder Confidential. |
| 1:34.6 | This once a month Zoom lesson plus Q&A will cover various topics on founding, growing, |
| 1:40.8 | and selling a business. |
... |
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