I don't think I'm your core Jim Shark customer,

but I'm absolutely in love with your company

because I preach these models of infinite-mindedness

and that committing to something bigger than yourself

and ensuring that it can outlast you in its current form

is very rare.

I think, you know, getting a bit older, we've got three kids now.

Everyone wants to be a cool dad, right?

And I think there's nothing cooler than building something that really stands the test of time.

I am an idealist.

The things that I write about, the things that I speak about,

are about an ideal version of the way the world and business could work. But every now and then,

every now and then, I get to meet a company that, well, it's hard for me to be accused of being

a crazy idealist if what I imagine exists in reality. People are always asking me what

businesses really exemplify the things that I write about? Well, one of them is

Jim Shark. Jim Shark makes one thing for one audience. They make amazing gymware for people who go to the

gym. We do gym, as they say. And Ben Francis is one of the most remarkable young leaders I've ever

met. He's the founder and CEO of Jim Shark,

and he's only 33 years old, and in 13 years he has built an iconic global brand. And how has he done it?

By keeping it absolutely pure and wanting to build a company that can outlast him, in fact,

one that can last a hundred years.

And given how so many young entrepreneurs start their businesses and try to build their

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