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A Bit of Optimism

Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke

A Bit of Optimism

The Optimism Company from Simon Sinek

Education, Business, Self-improvement, Careers

4.82.3K Ratings

🗓️ 19 August 2025

⏱️ 66 minutes

🧾️ Download transcript

Summary

“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right. Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone. In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future. This is… A Bit of Optimism.  Learn more about Isabelle’s work here.  https://isodope.com/ And order the new book Rad Future here.  https://isodope.com/rad-future/

Transcript

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0:00.0

This episode is brought to you by True Classic. I wear their t-shirts and have long before they became a sponsor.

0:06.0

And it's really cool to see how their company is growing.

0:09.0

Before AI, it was cryptocurrency mining.

0:12.0

Yeah, yeah.

0:13.0

You know, we were using the data centers were using the same amount of electricity as a country in Europe.

0:19.0

So, so hot tip here, top tip for all you Gen Z and

0:23.3

Gen Alpha's, if you truly, truly, truly care about global warming and climate change and

0:28.0

saving the environment, take fewer selfies. I'm sure it's going to land really well.

0:33.9

I don't think that's going to go very well. How good it branding are you?

0:38.9

Think you could brand another energy bar to stand out in a crowded market?

0:42.7

Or maybe you've got a new energy drink, supplement or a Athesia brand you want us to pay

0:47.9

attention to?

0:49.2

How about this one?

0:51.1

Nuclear power.

0:52.7

With events like Three Mile Island, Chernobyl, and Fukushima, it's a heavy task

0:56.9

for anyone wanting to change how we think about nuclear energy. Well, Isabel Bemakey is up for the

1:03.1

challenge, and here's the amazing thing. It's working. I was always open-minded to nuclear electricity,

1:09.9

not a zealot, but open.

1:11.6

Thanks to Isabel, I now understand the history of nuclear and how it got such a bad rap.

1:17.6

And I have to say, I'm converted.

1:20.6

Isabel, along with her social media alter ego isidope, has found a very modern way to help us understand the truths of nuclear electricity,

1:29.9

how it may be the best solution we've got to tackle climate change,

...

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