The Power of Circularity (Dame Ellen MacArthur) | BoF VOICES

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 25 January 2018

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

On stage at #BoFVOICES 2017 Dame Ellen MacArthur challenges the fashion industry, where less than 1 percent of garments are recycled, to work together to implement a circular economy.

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Transcript

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0:00.0	Hi, I'm Imran Ahmed, founder and CEO of the Business of Fashion, and welcome to the
0:07.0	B-O-F podcast. Voices is the most stimulating gathering of fashion industry leaders on the planet.
0:13.0	What makes voices different is that we mix our industry with fascinating people from other sectors,
0:19.0	from the worlds of economics, activism, health and wellness,
0:22.2	medicine, film, philanthropy, technology, media, and so many more.
0:27.1	Fashion doesn't live in a bubble, nor should it.
0:30.4	This is one of the sessions from our 2017 gathering.
0:34.0	So I first came across Ellen MacArthur when I read about her trip, circumnavigating the globe.
0:41.7	In 2005, she became the fastest solo sailor to go all around the world.
0:46.8	And she remains one of the UK's most successful offshore racers, having won races all over the world.
0:53.2	But the reason we had her at Voices 2017 was because
0:57.4	she's also a pioneer in thinking around the circular economy. We all know that the fashion industry
1:03.8	is one of the most polluting industries in the world. And through Ellen MacArthur's research,
1:08.5	we've learned about how fashion can start to adopt and understand and embrace circular economy thinking.
1:16.2	In 2017, she released a new report on this idea, and we were really excited to have her at voices to share her insights and a little bit about her personal story because it's fascinating to hear from
1:28.5	someone who's taken that kind of personal risk and journey. So here's Ellen MacArthur at Voices
1:34.2	2017 talking about the power of circularity. Just a quick note, this conversation was recorded live
1:41.7	in front of an audience, so please excuse any audio issues.
1:46.2	First of all, I never, ever thought that I would be standing here. Because as a child from the age of four,
1:54.2	all I ever wanted to do was go sailing. My dream was to somehow sail around the world.
2:01.2	So imagine how it felt for a girl who grew up as far from the sea as you can get in this country
2:06.3	to be sitting in front of a man in a boardroom just four years after leaving school,
	...

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