The Power Of Brand, Why I'm Shifting My Marketing Strategy To FREE Over Content Creation

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 May 2025

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2970, Eric Siu and Neil Patel discuss how AI is changing search engines, the role of natural conversations in content, and smart lead generation tactics. They also explore freemium models for engagement, share thoughts on balancing work and family, and highlight innovative marketing strategies for growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Search Engines (02:59) Natural Conversations and Content Creation (05:49) Lead Generation Strategies and Revenue Insights (08:50) Freemium Models and User Engagement (12:03) Balancing Work and Family Life (15:02) Innovative Marketing Strategies Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0	When Apple, they said on air, or they were quoted, it was by someone named last name
0:10.2	Q, Apple said AI will replace traditional search and Google stocks sunk 7%.
0:16.2	I thought it went out 8%.
0:17.3	7% was that ended up at.
0:19.2	Oh, what is it?
0:20.3	At least that's what the CNBC article reporter.
0:22.3	When I saw a candle going negative, it was like a negative candle.
0:26.6	It was like negative 9%.
0:28.4	And people probably ended up buying it and started propping it back up.
0:31.6	I still think it's like what I bet on it long term, not, but I think it's a great business
0:36.3	right now, but it's not, this is not
0:38.1	financial advice, guys. This is just me thinking about this. By the way, remember when we're in Miami,
0:42.5	you're about to, I finished my talk already. This is in between your talk and my talk. And we
0:47.5	recorded using a DJI Osmo. We also used Noah's second one. I actually, that one was really good. We got a lot of positive comments.
0:56.9	One of the comments was like, this is the content you guys should create.
1:00.6	And the other one was like, this is like a real conversation with two smart people.
1:02.3	Because we just rift for 80.
1:03.2	Oh, there was no topics.
1:04.6	No, we riffed for 80 minutes.
1:05.5	And you didn't have an iPad.
1:11.3	I didn't have one. out my phone a little bit just to look at the topics. But they really enjoyed it. And then when I watched it, before I knew it, 40 minutes was done. I was just kind of watching it to see how
1:15.7	like I'd feel about it. But it was like those types of natural conversations is what people
	...

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