meta_pixel
Tapesearch Logo
Log in
Marketing School - Digital Marketing and Online Marketing Tips

How To Create Data Discipline In Your Organization, Why Freemium Doesn't Work As Well Anymore, Marketing Today Vs Marketing Tomorrow, How AI Helps Create 'New Work' That Was Previously Impossible, Anti Elon Ad Backfires

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 14 May 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

In episode #2971, Eric Siu and Neil Patel discuss building a data-driven culture, stressing the importance of relevant data and adaptability in marketing. They explore how AI is reshaping marketing by increasing speed and efficiency, and examine the challenges of freemium models and surprising campaign outcomes. TIME-STAMPED SHOW NOTES (00:00) Cultivating a Data-Driven Culture (07:02) The Importance of Data Relevance (11:54) Adapting to Market Changes (15:05) The Future of Marketing and AI (19:52) Unexpected Marketing Outcomes Prefer single topic episodes? Head over to our YouTube channel. To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

Click on a timestamp to play from that location

0:00.0

The fact that you can pull out your phone and you have all this data already, you must have so much data on your phone and so many people texting you about all this like different data data.

0:11.6

So I kind of want to know from your end, how do you create a culture of data discipline in your organization?

0:16.2

Because if the founders don't enforce this, it quickly falls apart.

0:20.3

And I think you've kept it locked in since the beginning.

0:23.4

Dude, so check this out.

0:25.4

Okay, data, revenue, lead channels.

0:28.1

This is just text.

0:29.7

This is just different threads.

0:31.8

Okay, I'm just going to go images.

0:34.1

Let's see.

0:35.2

You know, you can click on that person and just go to images.

0:37.4

Well, this is a group chat.

0:38.7

Searches by sources, what people are using in our channels.

0:41.9

Every single day that caused, every date that they made a change to our applications, traffic over time by day.

0:50.5

So then that way we can correlate what caused a decrease in traffic.

0:56.0

But like even like with charts.

0:59.0

Are these automatic every day or you ask for them?

1:01.9

Some I ask for a lot.

1:03.8

Our majority are just shared within the team.

1:06.3

Like here's another one.

1:08.1

It looks per month.

1:09.8

Organic leads, organic traffic.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.