Hello and welcome.

My name is Gino Barbaro, one of the co-founders of Jake and Gino.

And listen, Jake's not here today.

Sucks to be him because I got this guest all to myself. I'm super excited. He wrote a book.

He put my story in there. I've got a little PTSD because my story years ago. I wasn't really

that good at what I was doing and I read back and I ponder and I think about it. And I'm like,

wow, those were the good old days, but they were the bad old days. Anyway,

Eduardo Briseño is a global keynote speaker who guides world leading companies in developing

cultures of continuous improvement, innovation, and high performance. In his newest book,

The Performance Paradox, turning the power of mindset into action, Eduardo discusses how we can

achieve more tomorrow than today with the belief that we can and the competence to know how to change.

Without further ado, welcome to the show, Eduardo.

Thank you, Gina. So great to be here with you.

This is a second time for you.

We were on our show probably three years ago. Were you in the process of writing your book and you said, Gino, would you like to talk about your story?

And I really didn't know what I was getting myself into.

And now that it's in print, what I would say to everybody, the performance paradox, go out and buy the book.

Because if you're stuck in the rut, if you're stuck in the grind and you're

not getting better and you've been on 300 podcasts and you're still not where you want to be,

if you read the book, it will shed some light on what your next steps are. And Eduardo,

talk to the listeners. Tell them it took you three years to write the book. You have your heart,

your soul, your passion, the book. What made you years to write the book. You have your heart, your soul,

...